B2B Marketer for China and Southeast Asia Markets
One of Russia's largest IT companies is looking for an experienced marketer to develop and implement marketing initiatives for promoting B2B advertising products in the markets of China and Southeast Asia.
You will participate in the development of go-to-market strategies for key products, analyze the competitor market, and identify new growth points.
We expect you to have:
- English and Chinese language proficiency at C1 level
- Over 5 years of experience in B2B marketing
- Expertise in the AdTech industry
- Marketing experience: understanding of digital tools and their functionality, product packaging, etc.
- Knowledge and understanding of local markets: China (70% of tasks are in this region) and other Asian countries (Thailand, Vietnam, Indonesia, etc.)
- Experience in the Gaming industry will be a significant plus
- Proven successful cases: organized events, conducted webinars, understand what sales materials are and how to package them, understand current client needs and how to guide a client through the funnel in a specific industry, etc. will be a significant plus
We can offer:
- Official employment according to the Labor Code of the Russian Federation
- 28 calendar days of paid leave, sick leave benefits
- Competitive salary
- Salary payments twice a month
- 5/2 schedule, Monday to Friday, 10:00 AM to 7:00 PM Moscow time
- Fully remote work format
- Onboarding program into the team and digital advertising products
- International experience and a high level of responsibility in projects in Asia, particularly in China
- A culture of openness and mutual support: we have engaged and passionate team members who care about their work
External tasks:
- Organization of online and offline events:
a. webinars (setting up the webinar platform, creating an invitation campaign via SMM, email marketing, technical control, collecting performance reports)
b. internal and external events (document flow with contractors, stand management, souvenir procurement, presentation development assistance, report collection)
- Task setting and control for content, visual support, and distribution (company website, SMM posts, PR publications)
- Collaboration with the brand team (requesting, developing, and purchasing branded merchandise)
- (As needed) Updating product sales materials (design, localization)
- Full workflow for localizing all sales materials for all Asian regions with a focus on China
- Implementation of an agency digest for 5 focus regions, in 4 languages (content collection from product teams, management of digest creation and publication)
- Control of contractual relations with the contractor for localization of materials into Chinese (cost calculation, contract updates, feedback control from the business team on work results; (as needed) cost optimization)
- Participation in the creation and launch of promotional campaigns in different regions (creation of marketing materials, prize procurement, campaign progress tracking, SMM and email campaigns about campaign progress for participants)
- Operational marketing support (contract approvals, invoice payments, budget control)
- Other tasks related to marketing support in the regions of presence
Internal tasks:
- Support and update of the team's page and information on the internal portal
- Content repository support (updating, adding new materials, access control)
- Marketing activities calendar support (updating, adding)
- Recording work results for specific periods (quarter/half-year/year) and generating regular reports in presentation format
