The Yandex team is seeking a Mid-Senior marketing professional to take charge of developing and executing marketing initiatives to promote our B2B advertising products across China and Southeast Asia.

In this role, you will shape the go-to-market strategy for core products, analyze the competitive landscape, and uncover new growth opportunities in the APAC region.

What you will do:

•Strategy & GTM: Participate in developing Go-To-Market strategies, analyze local competitors, and identify key growth areas.

• Event Management: Organize and oversee online and offline events, from webinars to major external exhibitions.

• Content & Localization: Manage the full flow of localizing sales materials and product packaging for Asian regions (70% focus on China). Drive content distribution across the website, SMM, and PR.

• Campaign Management: Launch and manage regional incentive campaigns, promotions, and a multilingual Agency Digest (across 5 regions and 4 languages).

• Marketing Operations: Manage the marketing calendar, oversee budgets, handle vendor/contractor relationships (especially for translation services), and prepare regular performance reports.

What we are looking for (Must-Haves):

• 5+ years of experience in B2B Marketing (Upper-Middle/Senior level).

• Fluent in English and Chinese (advanced working proficiency is required).

• AdTech Expertise: Solid knowledge of the AdTech industry, digital marketing tools, and product packaging.

• Deep understanding of the Chinese market (70% of the workload) and the rest of SEA (Thailand, Vietnam, Indonesia, etc.).