The preventive medicine clinic Abakumov Clinic is looking for a PR Director who can turn facts into buzz – and close collaborations, rather than just "negotiate."
Why this is the best PR position in Moscow's medicine right now:
- The founder is a doctor-blogger with an audience of 1.2 million on Instagram, and a face on federal TV projects.
- The clinic's ambassador is Ksenia Borodina (19 million followers); joint content is already getting 1.8 million views.
- Own brand of dietary supplements, Boost Life; a line of peptides is launching.
- Own events: the last BOOST DAY gathered hundreds of guests.
- Proven PR potential: a recent campaign achieved 29 million media reach in a month, with placements from Marie Claire to federal agencies.
- More factual material than any other clinic in the city. Lacking is a person who can squeeze the maximum out of it.
What to do:
- Collaborations are task №1. Beauty brands, restaurants, venues, celebrities. Negotiations currently drag on for months – your job is to bring them to signed deals and joint launches.
- News hooks. Extract the full chain from every event (celebrity photoshoot, TV appearance, product launch): media, podcasts, social networks, events, outdoor advertising.
- Build a PR framework for yourself.
- Contractors, a pool of bloggers, media contacts – you gather them yourself, with budget and authority. You inherit working relationships from the previous campaign, but build your own system.
- Venue partnerships. Events should take place at the city's top venues at partners' expense, not rental fees.
- Budget. Plan and defend it yourself, report with numbers: closed collaborations, incoming requests from partners and media, leads from PR.
Who we are looking for:
- 3+ years of PR experience on the brand side (beauty, wellness, lifestyle, medicine – a plus).
- Cases of "made something out of nothing" and closed collaborations – with numbers.
- Live contacts with editors and brands.
- Understanding of the entire marketing chain, not just "sending out press releases."
- Hands-on approach: you write, you call, you negotiate yourself.
Conditions:
- Office on Kutuzovsky Prospekt, a team without bureaucracy, direct access to the founder, decisions made within a day.
- Salary: base 200,000 ₽ + KPI for results. KPI is transparent – discussed during the interview.
- Resources for tasks: celebrity ambassador, doctor-founder with a million-strong audience, own products and events, budget for your plan.
