Good afternoon!**
About the company
MED YU MED is an international network of premium aesthetic medicine clinics operating in the market since 2017. We combine two flagship branches in Moscow and a clinic in Dubai on Bluewaters Island. Over the years, the clinic has built a reputation based on the expertise of its doctors, the use of advanced hardware and injection techniques, and an impeccable level of service that meets international standards.
In 2026, we are opening our fourth clinic and continue to expand the brand's presence in the international market, strengthening MED YU MED's position as a network setting the standard of quality in aesthetic medicine.
Responsibilities:
Brand Strategy and Development
- Development and implementation of the clinic's SMM strategy;
- Forming brand positioning on social networks;
- Development of Instagram / VK / Telegram / other channels;
- Analysis of the audience, competitors, and trends in the aesthetic medicine market;
- Creation of a content plan aimed not only at reach but also at achieving business goals: leads, appointments, revenue, LTV;
- Building a content system that builds trust and converts into patients.
Content and Production
- Leading the creation of photo, video, and expert content;
- Developing content categories, Reels formats, Stories, expert materials;
- Organizing shoots with doctors and clinic specialists;
- Quality control of the brand's visual style and tone of voice;
- Searching and testing new formats for growth in reach and engagement;
- Monitoring content from bloggers and creators: brand compliance, correctness of medical information presentation, KPI achievement for integrations.
Promotion and Sales
- Working with marketing to increase the number of inquiries;
- Setting tasks for advertising and promotion;
- Analyzing channel effectiveness;
- Monitoring key performance indicators:
- Focus on business results: not just growth in reach metrics, but also SMM's contribution to revenue and clinic utilization.
Team Management
- Managing the SMM team and contractors;
- Setting tasks, monitoring deadlines and quality
- Building a transparent planning and reporting system
Requirements:
- Experience as Head of SMM / Senior SMM / Brand Content Lead for at least 3 years;
- Experience in developing brands in the beauty, wellness, medicine, fashion, or premium segments;
- Portfolio with real growth cases;
- Understanding of marketing through content;
- Ability to analyze metrics and make data-driven decisions;
Will be an advantage:
- Experience working with cosmetology clinics;
- Understanding of medical marketing.
Conditions:
- Comfortable working conditions in a "Premium Class" clinic - m. Delovoy Tsentr;
- Hybrid work schedule 5/2 from 10:00 to 19:00
- 30% discounts on cosmetic services;
- Employment according to the Labor Code of the Russian Federation;
- Fair payment system: salary + KPI.
It is mandatory to provide a cover letter with your application. Unfortunately, resumes without a cover letter will not be considered.
