Description
We are looking for a talented specialist who can develop effective campaigns and communication materials to maximize conversions. Your task is to create attractive and effective communication through text, graphics, and customer interaction.
You will be responsible for developing textual materials, graphic design, and customer interaction paths, from notification to completion of the target action. Working on projects, you will ensure the high quality and appeal of our messages, improving brand perception by customers and increasing the number of positive responses.
Responsibilities
Communication and Visual Development
- Creating attractive and conversion-focused email templates, banners, landing pages, and other graphics.
- Preparing designs and adapting them for various devices and channels (desktop/mobile, email/push/social media).
- Skillful use of colors, fonts, and composition to enhance the appeal of materials.
Layout and Copywriting
- Basic HTML/CSS layout for emails, considering the specifics of various email services.
- Writing effective headlines, preheaders, and body text.
- Formulating a unique selling proposition in an accessible language.
Working with Customer Journey
- Developing interaction flow projects ("notification → action → landing page").
- Analyzing user expectations after clicking a link.
- Proposing hypotheses to improve the conversion of key screens.
Campaigns and Analytics
- Setting up mailing and trigger chains in marketing platforms (Mindbox, Sendsay, etc.).
- Conducting A/B testing of email elements (headlines, images, send time).
- Analyzing the effectiveness of mailings (open rate, CTR, CR, subscriptions, spam complaints).
Requirements
- Graphic Design (Figma is required): confident mastery of the tool for creating email templates, banners, and landing pages.
- Layout: basic knowledge of HTML/CSS, table-based layout, and media queries for email.
- Copywriting: ability to write compelling sales copy and adapt the brand voice for different segments and goals.
- Customer Journey: designing simple CJMs for interfaces.
- Platforms: experience working with email marketing management systems (Sendsay, Mindbox, Customer.io).
- Empathy and attentiveness: understanding the needs of the target audience and carefully checking details (texts, layout, links).
- Productive creativity: ability to quickly create high-quality solution options suitable for different segments and channels.
- Analytical thinking: ability to interpret performance metrics and propose optimization ideas.
Conditions
- Hybrid work format, in a modern office in Moscow on Prospekt Mira (Olympic 14, Diamond Hall Business Center)
- Favorable mortgage lending terms
- Free SberPrime+ subscription, discounts on products from partner companies: Okko, Sber Market, Sber Eapteka, and others
- Health insurance from day one and preferential insurance for family members
- Corporate pension program
- Children's recreation and gifts funded by the Company
- Company-funded training: online courses in Sber's Virtual School and unlimited access to the library, training at the Corporate University, trainings, meetups, and the opportunity to obtain new qualifications
