The manufacturing and trading company ELIS FASHION RUS is looking for a Commercial Director capable of forming a strategy and leading the team to results.

What you will be doing:

The main task is to increase the profitability and quality performance indicators of the retail chain (150 stores) by at least 15% year-on-year, as well as to ensure balanced growth of all sales channels.

Key responsibilities:

• Formulate long-term and medium-term development strategies for all sales channels: retail, e-commerce (online store + marketplaces), wholesale, franchising.
• Manage the representative office in Kazakhstan and ensure entry into the markets of Uzbekistan and neighboring countries.
• Analyze and change the organizational structure according to the development strategy, be responsible for the direction of goods movement and financial planning.
• Operationally, financially and strategically manage each sales channel, form plans and control the achievement of target indicators.
• Implement and control quality standards (merchandising, service, loyalty programs, goods movement, inventory, document flow) for retail.
• Manage e-commerce: own online store, marketplaces, ensuring their efficiency growth.
• Budget, control budget execution and optimize operating costs in all areas.
• Lead the employees of the department (retail, wholesale, e-commerce, marketing, assortment planning, goods movement, financial planning): set tasks, evaluate results, develop the team.
• Manage the motivation system for retail staff and department heads, implement measures to increase engagement and performance.
• Participate in personnel recruitment, training, evaluation, and development.
• Optimize business processes, automate and technologize retail and related processes.

Candidate expectations:

• Experience in managing omnichannel sales in the fashion industry (clothing, footwear) for at least 5 years with an extensive retail network of own stores (at least 50, we have 150).
• Mandatory experience in managing e-commerce (online store, marketplaces), franchising, and wholesale.
• Management experience with a geographically distributed team, willingness for frequent business trips (including to Kazakhstan and CIS countries).
• Experience in building an active marketing strategy and changing brand positioning (successful cases).
• Skills in forming assortment and pricing policies for different sales channels.
• Successful cases in retail network development (opening stores, closing underperformers) and business scaling in CIS countries.
• Mastery in strategic and operational management: the ability to translate strategy into real steps and implement them even with limited resources.
• Developed management skills: ability to form and develop a team, possess a wide range of management tools.
• Cases of implementing motivation systems (retail, wholesale, e-commerce, marketing, assortment planning) and increasing the performance of own retail and other channels.
• Broad knowledge of Russian and foreign brands, understanding of trends, a sense of aesthetics — and a sincere love for fashion.
• Experience in managing goods movement and financial planning will be an advantage.

Will be a plus:

• Work experience in companies: 12storeez, Henderson, 2mood, Massimo Dutti, Jamilco, Lime, Malon Fashion Group, BNS. and others working in our target audience or close to it.
• Experience in launching a brand in the markets of Central Asia (Kazakhstan, Uzbekistan, etc.), Belarus.

Company offers:

• Competitive income level.
• Annual bonus — 25% of the total annual income.
• Reporting to — General Director.
• Schedule — full-time, regular business trips to regions and CIS countries are possible.
• Official employment according to the Labor Code of the Russian Federation.

Key Performance Indicators (KPI):

For the retail chain (brand stores) — an increase of at least 15% compared to the previous period in:

• Conversion.
• Purchase complexity.
• Average price.
• Sales per 1 sq. m (in value terms).
• Percentage of collection sales at full price.

Also in the scope of responsibility — fulfillment of plans for e-commerce, wholesale, franchising, and development of the representative office in Kazakhstan with entry into new markets.