Marketing and PR Manager
Company: LEBO Coffee
Location: Lyubertsy, Moscow
JSCo "PRODUCT-SERVICE COMPANY" is one of the leaders among Russian coffee producers and has been providing consumers with natural and high-quality coffee for over 25 years.
Today, we are looking for a Marketing and PR Manager to join our team.
Requirements:
- Experience in marketing, PR, SMM, or digital promotion for at least 3 years.
- Experience with premium, lifestyle, HoReCa, FMCG, gastronomic, or image brands will be an advantage.
- Understanding of marketing principles: positioning, tone of voice, target audience, product advantages, visual and semantic integrity of the brand.
- Ability to analyze results, research the market.
- Experience in preparing and implementing PR activities: news hooks, publications, press releases, working with media, bloggers, opinion leaders, and partners.
- Understanding of the digital space: website, landing pages, digital campaigns, targeted and contextual advertising, SEO, analytics.
- Ability to form a content plan, set tasks for photo, video, text, and design content.
- Project management skills: task setting, brief preparation, deadline control, coordination of contractors and internal performers.
- Excellent written communication skills, ability to write and edit texts for social media, website, PR materials, presentations, and mailings.
- Developed visual taste, eye for detail, and understanding of the aesthetics of a premium brand.
- Independence, systematic approach, responsibility for results, ability to manage multiple projects simultaneously and work in a multitasking mode.
Responsibilities:
- Development of marketing, PR, and digital activities for the specialty coffee brand;
- Formation and maintenance of the brand's premium image in communications;
- Content preparation for social networks, website, PR materials, presentations, and digital channels;
- Participation in the promotion of coffee products, signature menus, events, collaborations, and special projects of specialty coffee;
- Working with news hooks, publications, partners, bloggers, opinion leaders, and the relevant community;
- Support for events, presentations, tastings, and image projects of the brand;
- Management and coordination of the brand's digital presence: website, landing pages, digital campaigns, online activations;
- Setting tasks for the development and updating of website pages, product cards, landing pages, banners, and digital materials;
- Interaction with contractors on digital tasks: website, targeted advertising, contextual advertising, SEO, email marketing, analytics;
- Participation in setting up and controlling digital promotion: advertising campaigns, traffic, reach, engagement, leads, website visits;
- Analysis of the effectiveness of digital activities and preparation of reports on key performance indicators;
- Monitoring the relevance of information about the specialty coffee brand in the digital environment;
- Interaction with designers, PR/SMM team, event department, developers, and external contractors;
- Preparation of materials for a premium audience, partners, the professional community, and digital channels;
- Participation in developing the brand awareness, value, and digital presence of the specialty coffee brand.
Conditions:
- Opportunity to realize your professional ambitions and grow with us.
- Opportunity to quickly develop your skills - both practical (your area of responsibility will be at the forefront of modern retail) and theoretical (because we encourage and finance effective training for our team members).
- Work in a stable company in a team of professionals and like-minded people.
- A cozy and modern office in Lyubertsy, near the Kotelniki metro station and Lyubertsy railway station.
- Work schedule: Monday-Friday, 9:00 AM to 6:00 PM.
- Of course, the most delicious and fresh coffee!
