Category Manager for Apparel (Own Brand, P&L)

ENIX - we professionally win customers' hearts by creating the best products on the market.

We are #1 on Wildberries in women's thermal underwear and are in the TOP-100 sellers on the platform. In 2025, we achieved 450 million ₽ in turnover. In 2026, we are aiming for 1.5 billion ₽, taking first place and 30% of the leggings market, while simultaneously launching new categories.

The average rating of our product listings is 4.9. We constantly conduct focus groups, analyze reviews, listen to customers, and continuously improve products. We only work for quality.

We are building a Russian company based on the SHEIN model, with two main principles for our team: do it better than competitors, and rely on data for all decisions.

A Large-Scale Challenge You will receive a product category as a separate business within Enix: capital, P&L (Profit and Loss statement), the opportunity to build a team. Together we will choose a category in apparel where we already understand the product and can scale: women's and men's thermal underwear, leggings, jumpsuits. Your team lead will manage the platform operations – you won't need to manage the account hands-on.

Your result will be to create the best products in the category, capture 30-40% of the market, and achieve a turnover of 0.7–1 billion ₽ by 2027 while meeting targets for gross margin, inventory turnover, and GMROI.

What You Will Do

• Develop a financial model and a 52-week category plan, defend it before the founder, and manage according to it — broken down by quarters, months, and weeks.
• Find product-market fit through market research, personal participation in focus groups — and turn it into a product.
• Build a predictable launch system: shorten the time to reach planned sales for new products, increase the share of successful SKUs.
• Manage the entire category P&L: procurement, inventory, margin, GMROI, turnover.
• Build a team for the division: attract a strong team lead and managers, set goals for them, and ensure their achievement.

What You Will Get

• 1st year: target income from 500,000 ₽ net per month with no ceiling: base salary + percentage of the category's gross profit (more details at the interview).
• 2nd year: opportunity to take on new categories, build a product portfolio, and achieve an income of 1,000,000 ₽ per month.
• 3rd year: opportunity to become a junior partner at Enix.
• Remote work, flexible schedule, employment according to the Labor Code of the Russian Federation.
• Direct access to the founder and business trips to China 2–4 times a year at the company's expense.

You are a good fit for us if:

1. You have worked with apparel/accessories;
2. You have managed the full product development cycle: idea → testing → launch → scaling → financial result;
3. You were personally responsible for the P&L of a category or division;
4. You know how to identify real needs through analytics, research, and customer interaction, and turn them into strong products;
5. You want to be responsible for business results, not just a single function.

It will be a significant advantage You are passionate about China and ready to work with manufacturers on-site — this will allow for faster product creation and refinement. At the same time, we maintain customer connection: even in China, we conduct focus groups with Russian-speaking audiences.

Fast Selection Process A 15-minute questionnaire → recruiter call → two mini-tests → interview with the founder → decision within 48 hours after the final interview.

If you want to do more than just manage goods, but build a category that becomes #1 in the market — we await your application!