The development group of companies PSK is looking for a Brand Director to promote development projects.
The company does not build standard houses; each project is unique. And for each project, they create an individual visual image. They need a like-minded person focused on uncompromisingly high results.
Functional Responsibilities:
- Formation and development of the company brand and individual project brands, ensuring a unified visual and communication style at all customer touchpoints, as well as increasing brand awareness, loyalty, and influence on sales.
- Development and support of brand books and guidelines: logo, colors, fonts, photo style, illustrations, templates.
- Creation and participation in the creation of new project identities: naming, logo, corporate identity, communication concept.
- Control of compliance with standards by all divisions and contractors.
- Setting tasks and approving creative concepts for advertising campaigns (ATL, BTL, digital).
- Art direction of all materials: outdoor and print advertising, presentations, brochures, layouts, videos, photo and 3D visualizations, websites and landing pages, social media.
- Quality control of visualizations and renders (compliance with the project, unified style).
- Working with creative agencies: briefs, acceptance, evaluation of results.
- Design of sales offices, showrooms, construction sites, information stands, fences, navigation.
- Participation in the development of design concepts for entrance groups, lobbies, public spaces, and landscaping from a brand perspective.
- Branded materials: souvenirs, printed materials, employee uniforms, packaging.
- Together with internet marketing: UX/UI of websites and landing pages, design of advertising banners and creatives, unified style in social media.
- Approval of the visual part of digital campaigns.
- Managing a team of designers, assigning tasks, prioritizing, developing competencies.
- Planning and controlling the brand and creative budget, selecting and evaluating contractors.
- Monitoring the deadlines and quality of task completion, approving layouts.
- Implementation of AI technologies in visualization processes (rendering, visualizations for advertising campaigns and marketing materials).
Candidate Requirements:
- Higher education (design, architecture, marketing, communications).
- Experience in graphic design, branding, and understanding the specifics of development projects.
- Experience using AI tools in creating visualizations for marketing materials.
- Creative experience of 5+ years, preferably in development or related industries (real estate, retail, hospitality).
- Experience launching project brands and working with multiple segments simultaneously.
- Knowledge of the advertising development process, printing, outdoor advertising, digital.
- Presentation skills for concepts to top management, contractor and budget management.
- Knowledge of legal requirements for real estate advertising.
- Strong portfolio.
Conditions:
- Work on interesting large-scale development projects.
- Decent salary, professional development and growth.
- Official employment according to the Labor Code of the Russian Federation.
- A reliable team of talented and passionate people.
- Work in a cozy historical office in Petrogradskaya.
