Inventory & Operations Planning

• Collaborate with operations and supply chain teams to develop and maintain demand planning and inventory forecasting models.
• Monitor inventory levels, turnover rates, and landed costs—ensuring optimal stock levels while minimizing overstock, stockouts, and dead inventory.
• Analyze and optimize the end-to-end supply chain from a financial perspective, including production costs, freight, warehousing, and fulfillment.
• Build reporting and dashboards to give leadership real-time visibility into inventory health, COGS trends, and supply chain performance.
• Support vendor negotiations and procurement decisions with financial analysis and cost modeling.

Cost Optimization & Efficiency

• Identify and drive cost savings opportunities across the business—COGS, shipping, packaging, SaaS tools, marketing spend, and operational overhead.
• Conduct profitability analysis by product, channel, and market to uncover margin improvement opportunities.
• Evaluate and optimize unit economics, ensuring sustainable growth and healthy contribution margins.
• Partner with the marketing and growth teams to analyze return on ad spend, customer acquisition costs, and channel-level profitability.
• Implement and refine financial systems, tools, and processes to improve efficiency, automation, and reporting accuracy as the company scales.

What We're Looking For

Required

• 5+ years of progressive finance experience, with at least 3 years in a senior finance role at a DTC, e-commerce, or high-growth consumer brand.
• Deep understanding of e-commerce business models, unit economics, and key DTC metrics (CAC, LTV, ROAS, contribution margin, etc.).
• Strong operational mindset—comfortable rolling up your sleeves on everything from inventory planning to vendor negotiations.
• Proven experience building financial models, forecasts, and budgets that drive real business decisions.
• Expertise in cash flow management, working capital optimization, and financial planning in a fast-paced environment.
• Advanced proficiency in Excel/Google Sheets, and experience with accounting software (QuickBooks, Xero, or NetSuite).
• Strong understanding of GAAP, tax compliance, and financial controls.
• Excellent communicator who can translate complex financial data into clear, actionable insights for non-finance stakeholders.
• Self-motivated leader who thrives with autonomy and can manage competing priorities in a dynamic environment.

Nice to Have

• Experience in the beauty, wellness, health, or home goods category.
• Experience with subscription or replenishment revenue models.
• Background in supply chain finance, inventory management, or operations planning.
• Experience with BI and data visualization tools (Looker, Tableau, or similar).
• CPA, CFA, or MBA preferred but not required.
• Experience working with 3PLs, international suppliers, and import/export logistics.

Why Join Afina

• Lead finance at a high-growth DTC brand where your decisions directly impact the bottom line and company trajectory.
• Be part of a mission-driven brand improving people's daily wellness routines.
• Join at a pivotal growth stage where you'll help shape the financial infrastructure and strategy from the ground up.
• Remote-friendly culture with flexibility and autonomy.
• Competitive salary, performance bonuses, and equity options.
• Free Afina products.