The "Give Food!" charitable project helps people in difficult life situations with food products. We promote the concept of accessible, everyday charity and create simple and convenient tools for it.
Since October 2016, we have been installing special boxes in shopping centers and grocery supermarkets where customers can donate products.
To date, 460 boxes have been installed in 144 cities across Russia. We have collected 437 tons of products and distributed them to 61,140 families. Every week, we collect and distribute 20-30 tons of products.
We are now looking for a digital marketer who will be responsible for online donor acquisition, advertising campaigns, email newsletters, analytics, and website management.
What needs to be done:
- Launch and manage advertising campaigns in Yandex Direct, including social advertising.
- Test and launch advertising campaigns on VKontakte.
- Devise and test methods for attracting new donors, primarily for recurring donations.
- Plan, prepare, and launch email newsletters: collection announcements, thank you notes, donor reports, and other communications.
- Devise and launch communications for holiday and special collections: determine the mechanics, prepare the content, and build the email sequence.
- Analyze advertising campaigns and other online activities in Yandex Metrika and Roistat.
- Monitor the quantity and dynamics of recurring donations, analyze results, and suggest what can be changed or tested.
- Prepare reports on advertising campaigns and completed collections.
- Assign tasks to copywriters and designers, review and approve finished materials for landing pages and newsletters.
- Update information on the website: add new kits, product categories, and gifts to the cart.
- Work with payments in the billing system: process refunds, help donors cancel or modify recurring donations.
What is important to us:
- At least 2 years of experience in digital marketing.
- Practical experience with Yandex Direct and VKontakte advertising.
- Experience in email marketing and preparing newsletters.
- Ability to work with Yandex Metrika and Roistat, analyze advertising and user data.
- Understanding of how to attract and retain donors and increase the share of recurring donations.
- Ability to independently assign tasks to copywriters and designers and control the results.
- Attention to detail when working with payments and user data.
- Ability to work independently: plan tasks, track deadlines, and bring launches to completion.
- Experience working in an NPO, charity, or social project will be a plus.
Tools:
Yandex Direct, VKontakte, Yandex Metrika, Roistat, email services, billing system, and website CMS.
Conditions:
- Fully remote work.
- Part-time employment, 5/2 schedule.
- Work in the "Give Food!" charitable foundation with the opportunity to directly influence the number of people we help.
- Salary is discussed with the successful candidate, we aim for market level.
