Digital Marketing Specialist

Responsibilities:

— developing cooperation with ticket services, aggregators, and other digital partners, increasing the visibility of cinema events on external platforms;

— initiating, developing, and growing new digital services for viewers (Telegram bot, loyalty program, mobile app, and other products), setting technical specifications, launching and further developing them in collaboration with contractors and the internal team;

— working with search engine optimization, search engine advertising, and other tools to attract quality traffic to the cinema website;

— developing the cinema website, improving user experience, structure, and functionality;

— analyzing user behavior, working with web analytics tools, identifying growth opportunities, and implementing solutions to increase conversion and online sales;

— analyzing social media performance, finding ways to increase reach, website traffic, and ticket sales through social media;

— testing new digital tools, hypotheses, and mechanics aimed at audience and revenue growth.

Conditions:

— salary is discussed individually with the successful candidate;

— full-time employment, 5/2 schedule;

— hybrid work format;

— office in Moscow;

— opportunity to attend film screenings.

Requirements:

— at least 3 years of experience in digital marketing;

— experience with web analytics and data;

— experience in digital project management;

— initiative, systematic thinking, and the ability to independently bring projects to completion;

— experience in culture, media, entertainment, or e-commerce will be an advantage.