B2B Corporate Training Programs Marketer

Responsibilities:

• Planning and implementing B2B campaigns for a portfolio of corporate educational solutions (consortium, off-the-shelf, and custom programs).
• Developing and scaling lead generation using a full mix of marketing channels (digital and non-digital).
• Creating content relevant to complex sales – lead magnets, checklists, case studies, white papers, webinars, and other formats supporting the entire deal cycle.
• Participating in organizing marketing events for the Corporate Training Department at industry conferences and venues.
• Organizing business breakfasts and events to support corporate programs.
• Personalizing content and communications for CEOs, HR Directors, and business owners – understanding their pain points, language, and information consumption channels.

Requirements:

• Overall marketing experience of 5+ years.
• Proven B2B marketing and lead generation experience.
• Content creation and confident work with AI.
• Experience with performance and SMM tools, lead magnets, basic SEO expertise.
• Event organization experience.
• Strong communication skills, ability to plan and prioritize, attention to detail, results-oriented.

Conditions:

• Participation in the creation of a unique educational environment.
• Working in a team of professionals.
• Access to events and the business school library.
• Corporate benefits: voluntary medical insurance, discounts in cafes, restaurants, fitness club, and spa on campus.
• Hybrid work format.
• Working in harmony with nature: green campus territory with bike paths and relaxation areas.
• Unique campus located at the 1st km of Skolkovo highway, Odintsovsky district, Moscow region.