Performance Marketing Analytics Team Lead

Performance Marketing Analytics Team Lead

About the Team

Performance Marketing Analytics is the team that drives Avito's growth by optimizing the acquisition of auction-based user acquisition formats (search ads, website ads, in-app ads).

Our team builds tools used to assess the effects of marketing and manage budgets across all Avito verticals (Auto, Goods, Jobs, etc.). We analyze the impact of advertising on the business, build LTV prediction algorithms, and help increase efficiency through the optimization of ad campaigns and budgets.

We work within the Scrum paradigm and have a business-protected development strategy. We are looking for a strong analyst ready to lead the team and help develop performance marketing acquisition, influencing Avito's key metrics.

More information about the field: Telegraph, VC, YouTube.

Examples of Future Tasks:

• Lead and develop the team: maintain a high level of expertise, monitor team atmosphere, establish effective processes, and foster a collaborative work culture;

• Define focus areas for your direction: formulate analytical strategy, identify growth zones, and prioritize key projects;

• Interact with stakeholders: coordinate analytics efforts with other functions, manage expectations;

• Plan the team's work: create quarterly plans, participate in sprint planning, track plan execution;

• Lead key projects: develop testing tools and non-standard methods for effect evaluation; conceive and test hypotheses for efficiency growth; develop ML approaches for LTV prediction and auction acquisition optimization;

• Participate in developing Avito's analytical culture.

We Expect You to:

• Have experience in team management, development, and retention of analysts;

• Be able to find a common language with stakeholders;

• See the connection between mathematical formulas and their impact on the business;

• Know how to set priorities and manage resources effectively;

• Be ready to set ambitious goals and achieve them.

It Would Be Great If You:

• Have experience in marketing analytics.

Working with Us Means:

• The opportunity to influence the business and product development;

• Interesting and diverse tasks: analysts at Avito seek out business growth points, study user behavior, create frameworks, and set up dashboards;

• A wealth of quality data, powerful infrastructure and tools, any necessary hardware — everything is ready for productive work;

• A talented team, a great analytical culture, and a community of professionals;

• A transparent bonus system, a competitive salary — we will discuss the specifics during the interview;

• A personal training budget that can be spent on books, courses, and conferences;

• Health care: from day one you will have private medical insurance including dental, and a therapist and masseuse are available in the office;

• Remote work options and a wonderful office two minutes from the Belorusskaya metro station: a panoramic view of the city center, spaces for focused work, and relaxation areas.