Product Manager for the Subscription Acquisition Team

Yandex Plus is a multi-subscription service for Yandex products, providing access to entertainment services such as Yandex Music, Kinopoisk, and Yandex Books. We are creating one of the best subscription experiences, making it as simple, advantageous, and personalized as possible.

What tasks await you

Developing subscription sales scenarios You will be responsible for the main Yandex Plus subscription sales page in Russia, acquisition through promo codes, and universal sales tools for services. You will develop existing subscription sales and checkout scenarios, as well as create new ones. You will generate hypotheses and conduct experiments to increase the conversion rate for subscription sign-up and payment.

Developing subscription product logic You will participate in developing subscription mechanics: structuring the logic for availability, trial periods, upgrades, new tariffs, options, and more.

Developing and scaling the subscription platform You will also develop the subscription platform for internal and external users, implementing best practices and sales mechanics and scaling them across all sales channels. To do this, you will closely collaborate with service growth teams, development teams, design teams, and product analytics teams.

Learn more about product creation at Yandex in the Yandex for Products channel.

We expect you to have

• At least three years of experience launching and developing products: managing B2C products or services, including optimizing funnels, implementing new monetization scenarios, and improving user experience (preferably in e-commerce, digital subscriptions, payments, or fintech)
• Deep understanding of subscription business metrics (CAC, LTV, Churn Rate, Conversion Rate) and monetization funnels; ability to decompose goals into metrics and specific steps
• Excellent communication skills: ability to clearly convey ideas, justify decisions, negotiate, and find compromises with different teams and stakeholders
• Capable of independent action and achieving goals, skillfully defining MVP, decomposing it, and consistently executing tasks
• Ability to work under uncertainty, quickly adapt to changes, find non-standard solutions, and take responsibility for results
• Think systematically and be user-oriented

Will be a plus

• Experience with a subscription-based monetization model
• Experience conducting experiments and performing product analytics