Marketing Specialist (Retention)

Company: Versus Trade
Employment type: FULL_TIME
Location: Remote

We are looking for a Retention Marketing Specialist to own lifecycle communications with a strong focus on email marketing, promo-driven campaigns, and automated trigger flows. This is a hands-on role where you will personally create, format, and build campaigns in Customer.io, SendGrid, Mailchimp, OneSignal, and Firebase — from promo emails and holiday campaigns to activation and reactivation journeys. Your goal is to increase LTV, reduce churn, and strengthen engagement through timely, personalised, high-quality communications.

Responsibilities

• Create, design, and format email campaigns in Customer.io, SendGrid and Mailchimp, including independent layout building, formatting, QA, and sending.
• Develop promo and seasonal email campaigns (holidays, deposit bonuses, promotions, tournaments), preparing both content structure and visuals together with the design team.
• Build and configure automated lifecycle flows: welcome, onboarding, activation, first deposit, reactivation, and win-back journeys.
• Plan and execute push and in-app campaigns using OneSignal and Firebase.
• Add and implement localisations inside campaigns independently, while translation tasks are coordinated and requested through the content manager.
• Configure trigger logic, delays, conditions, and multistep scenarios across automation tools.
• Run A/B tests (subject lines, templates, CTAs, segmentation variants) and integrate learnings into ongoing optimisation.
• Ensure template quality, deliverability standards, brand consistency, and correctness of all outgoing communications.
• Analyse key campaign metrics (open/click rates, conversions, activation, retention) and provide clear, actionable insights.
• Explore opportunities for personalisation and AI-driven segmentation to increase engagement (nice to have).