We are a women's clothing brand (outerwear, suits, knitwear), sold on Wildberries and Ozon. We are building our own marketing: external traffic, brand, and direct communication with the audience, to avoid depending solely on marketplaces.
We are looking for a Head of Marketing who will initially cover external traffic through content (bloggers + own content, including AI-generated) and deliver monetary results, and then lead all marketing: take charge of the content department, build funnels and customer communications (Telegram and Instagram channels, QR funnel for audience collection, retention, and repeat sales).
What you will do
- Initially: launch advertising with bloggers (barter and paid), organize own content (UGC + AI), find and scale profitable combinations of “product × creative × channel”.
- Set up tracking and analytics: WB sub-articles, Ozon tracking links, promo codes; calculate cost per sale, advertising cost ratio (ACR), payback.
- Take over the content department for marketing, establish processes, standards, and quality control.
- Build funnels and communications: brand channels (TG/IG), QR funnel (product → audience collection → club/database), retention and repeat sales, contact database in CRM.
- Develop strategy and understand when to connect new channels (including paid traffic); manage budget and reporting.
We expect you to:
- Have worked in e-commerce/marketplace marketing and/or fashion, and have been responsible for monetary results.
- Have actually launched external traffic/advertising with bloggers and calculated payback, not just likes.
- Have managed content/teams or contractors; set tasks and maintained quality.
- Have built funnels and audience engagement (channels, database collection, retention).
- Be proficient in metrics (ACR, CPA, payback, conversions) and be able to make data-driven decisions.
- Be independent and systematic: bring strategy and results.
A plus will be: experience in clothing/beauty and on WB/Ozon; AI content generation and UGC without a studio; clubs/communities, QR funnels, CRM; knowledge of advertising marking (ORD, erid).
Conditions:
- Remote, full-time.
- Salary + performance bonus (KPIs on payback and growth of collected audience).
- Freedom to build marketing from scratch, a ready budget for external traffic, growth into a full-fledged director with a team.
- Direct work with a strong owner — rapid competence growth;
- A friendly team that values initiative.
If you have read this far and everything described applies to you, feel free to apply for the vacancy, and a cover letter will be a plus.
If you are a match, we will contact you within 8 hours!
