from 300,000 ₽
"Belaya Tekhnika" is a team of professionals in the electronics and home appliance sales sector, successfully operating in Chelyabinsk for 12 years. We are TOP-1 in the city: the strongest online marketing, developed retail, a powerful brand, and a team of professionals. We have no bureaucracy, but we have numbers, speed, and clear goals. Right now, we are actively developing our partner network across Russia.
Our marketing department has already built a system that:
- Attracts 150,000+ unique users to the website monthly
- Made us brand #1 in the region among competitors
- Implemented Roistat, AmoCRM, Mango, 1C, and other analytical systems
- Formed a marketing department with its own IT division
We invite a strong Marketing Director to collaborate.
We need not just a manager who will maintain current processes. We need a person who can rebuild the company's marketing function, elevate it to a new level, and create a system ready for business scaling across Russia.
We are looking for a leader with proven growth cases, who knows how to not only launch advertising and manage contractors, but also build marketing as a full-fledged business function.
We offer:
- The opportunity not just to lead a ready-made function, but to build a new-level marketing system.
- A high degree of autonomy and influence on company decisions.
- Direct impact on business growth strategy.
- Remote work format.
- 5/2 schedule.
- Stable payments twice a month.
- Team support and necessary resources for implementing changes.
- The opportunity to become a key participant in the company's scaling.
Your responsibilities:
- Formulate and implement a new marketing strategy for the company with a focus on business growth.
- Rebuild the marketing system: processes, channels, analytics, areas of responsibility, and team efficiency.
- Develop performance marketing as a managed growth driver with clear economics.
- Build a comprehensive system for working with the client base: CRM marketing, retention, repeat sales.
- Develop the website and digital ecosystem as key company assets.
- Create a data-driven decision-making system: funnels, ROI, CAC, LTV, unit economics.
- Identify new growth points and scale successful marketing mechanics.
- Manage the marketing team, contractors, and cross-functional interaction with sales, IT, and other departments.
Who we are looking for:
We need a strong director who:
- has experience managing marketing at the Head of Marketing / Marketing Director level;
- has already implemented large-scale marketing changes and can show concrete "before and after" results;
- knows how to link marketing actions with business metrics;
- makes decisions based on analytics, not intuition;
- understands business economics: margin, channel profitability, acquisition cost, and customer lifetime value;
- has experience developing digital areas in retail or e-commerce;
- knows how to build teams and create a system that works not only through personal involvement.
We are meticulous about selecting managers. We value real results, not just pretty words.
Therefore, at the meeting, we will ask you to show your cases:
What was the situation → what decisions did you make → what changes occurred → what business result was achieved.
If you are interested in complex tasks where you can not just manage processes, but truly change the company — we will be glad to meet you.
