Irina Yakovleva, Head of Advertising and Partner Projects Department
"I am looking for someone who can independently manage advertising projects and wants to influence not only the results of campaigns but also the development of the entire advertising direction."
Hi! I'm Ira, I head the Advertising and Partner Projects Department at Profi.ru. Our service helps clients find professionals for any task, and specialists — to earn money from what they know and love to do.
Millions of people use our service every month, and the advertising department helps brands find their audience here through special projects, integrations, and advertising placements. Now we have an ambitious goal — to double our revenue, increase the share of repeat placements, and actively work with direct contracts.
We are looking for a manager who will lead full-cycle projects: from the first contact with the advertiser to campaign launch, analytics, and closing documents.
The team is distributed — most are remote, but sometimes we meet at the office in Moscow.
Why You Should Join Us
- Influence the development of the advertising business. You will not just launch campaigns, but participate in the development of the advertising direction, new products, and team processes.
- Gain a wide area of responsibility. We have a high level of independence and minimal bureaucracy. You can make decisions, propose changes, and quickly see the results of your work.
- Be part of a strong cross-functional team. You will be working alongside designers, copywriters, a producer, an art director, analysts, editors, product teams, and marketing. Together, we can launch complex and interesting projects.
- Work from any location without micromanagement. We trust people and evaluate results, not the number of hours spent online.
Your Responsibilities
In the first three months
- Study Profi.ru's advertising inventory and understand existing placement formats.
- Integrate into working with internal teams and contractors.
- Launch at least 15 advertising campaigns and special projects.
- Build a clear pipeline for working with new partners and advertisers.
In the next six months to a year
- Independently manage full-cycle advertising and partner projects: from brief and commercial proposal to analytics, reporting, and closing documents.
- Participate in achieving the department's plan and revenue targets.
- Increase the number of repeat placements.
- Develop direct sales of advertising placements to brands.
- Participate in the launch and development of the advertising account MVP.
- Expand advertising inventory and launch new advertising formats.
- Improve team processes, participate in the development of CRM and ad space load planning system.
- Create case studies of successful placements and help tell the market about Profi.ru's advertising opportunities.
In the future
- Take responsibility for a separate area of advertising revenue.
- Participate in the development of the advertising account as a product.
- Develop the partner advertising and special projects direction.
What You Need to Join Us
- 3–5 years of experience in digital advertising, special projects, partner marketing, media, or related fields. It is important to have experience working with B2B clients and understand the specifics of the advertising market.
- Experience independently managing advertising campaigns or special projects.
- Understanding of key advertising metrics: CTR, CPM, CPC, CPA, reach, frequency, conversion, ROMI. You need to be able to explain campaign results and find growth points.
- Experience working with advertising platforms or placement management systems.
- Proficient in analytics and data. Use Yandex.Metrica, BI tools, spreadsheets, and be able to turn numbers into insights and recommendations.
- Experience coordinating multiple functions simultaneously. In this role, you will work daily with creative, analytics, product, marketing, legal, and other teams.
- Ability to structure information and keep multiple parallel projects under control. You can turn a stream of tasks and changes into a clear process and maintain work quality even under high load.
- Strong communication skills. You can negotiate with clients and colleagues, argue your position, and find workable solutions.
- High autonomy. You can make decisions independently, see tasks before they are assigned, and take responsibility for results.
Work in Comfort
Online & Offline
Work where and when it's convenient for you.
VHI (Voluntary Medical Insurance)
From the first day of work, visit the best clinics in Russia, use telemedicine.
Training
We pay for courses, conferences, meetups. We conduct trainings and hackathons.
Salary
We pay at or above market rates. Salary and grade are reviewed twice a year.
Office Breakfasts
Every morning: omelets, casseroles, porridge, avocado, salmon, cheese, and other delicious food.
Books
Use the Alpina e-library or take a book from the office bookshelf.
Profi.ru Discount
We reimburse up to 3450 rubles gross of the order cost on Profi.ru.
Team Building
Meet Profi.ru employees in any city. The company compensates for the fun :)
Optional, with 50/50 compensation
Psychotherapy
We will cover part of the cost of sessions with a psychotherapist.
Sports
We partially compensate for any sports: fitness club, training sessions, studios.
Co-working
Choose a co-working space in any city except Moscow (there is already a great office there).
Workstation
We will pay for the necessary furniture and accessories for your home workstation.
Write to Us, We're in Touch
Elena Pykhalova
HR Profi.ru
Hi! I'm Lena, I'm in charge of hiring at Profi.ru. Write to me to apply or learn more details about the vacancy.
Telegram: recruiter contact
