Title: Media Planning Specialist (MTS AdTech)
Company: MTS
Location: Moscow
Experience: From 1 to 3 years
MTS AdTech is the advertising vertical of the MTS digital ecosystem. We provide advertising services for small, medium, and large businesses using our platforms and machine learning algorithms on MTS Big Data.
Responsibilities:
- develop tactics and strategy for digital placements for MTS advertising campaigns based on briefs and client business objectives;
- manage the full project cycle: from briefing and planning to launch, optimization, and final reporting;
- interact with internal and external stakeholders: clients, contractors, platforms, and partners (conducting meetings, conference calls, participating in briefings and working meetups);
- assign tasks to production departments, control deadlines, quality, and SLA compliance;
- control the preparation and launch of advertising activities, participate in the development and approval of creative materials, ensure compliance with standards and requirements;
- control the launch of placements, adherence to schedules, and achievement of client target KPIs;
- analyze campaign effectiveness, including used mechanics, formats, and tools;
- generate recommendations for optimization and testing of new solutions;
- track campaign execution in accordance with the media plan and promptly manage changes;
- prepare analytical and reporting documentation on the results of advertising campaigns;
- support and advise junior specialists, participate in building and optimizing internal business processes.
Candidate Requirements:
- 3+ years of experience in digital advertising (agency or in-house);
- solid knowledge of digital channels: display advertising, programmatic, social media, and TG Ads;
- experience in independently creating media plans and controlling placements;
- analytical skills (Yandex.Metrica, Mediascope, Weborama, Adriver);
- ability to structure tasks and deliver results on time;
- stress resistance and the ability to work effectively under tight deadlines and changes.
What we offer:
- official employment: full-time, salary + bonuses;
- extended insurance from day one: voluntary medical insurance with dental care + life and accident insurance from day one;
- increased sick pay: for the first 5 days of the year. Financial assistance from the company in difficult life situations;
- training and development: attendance of courses and conferences at the company's expense, internal professional community meetups, public speaking courses, and support for article authors;
- sports: compensation for sports activities;
- communication: free mobile communication and internet, favorable terms for communication for loved ones;
- subscriptions: unified subscription to MTS Premium (KION, MTS Music, many discounts from our partners).
Skills: Yandex.Metrica, Adriver, Weborama, Media Planning, Digital
