What you will do:

• Develop the federal promotion plan and control its execution in offline and digital channels
• Lead the development and implementation of local marketing plans
• Identify, evaluate, and implement new promotion channels and tools at the regional and federal levels
• Evaluate the effectiveness of marketing initiatives and control key performance indicators for operational areas
• Prepare regular analytical reports and presentations for management
• Analyze sales, margins, inventory levels, and turnover by region; develop measures to reduce slow-moving stock
• Evaluate the quality of post-sales service and related services, manage feedback and reviews
• Manage the local content plan for social networks, Yandex.Zen, Telegram channels, email newsletters, and other platforms
• Coordinate promotion through additional channels: geosevices, marketplaces
• Monitor and manage brand reputation in online reviews and ratings
• Participate in the development and control of special projects implementation
• Plan and conduct local events (presentations, promotions, exhibitions) to increase brand awareness and audience engagement
• Prepare technical specifications (TS) for marketing projects and service procurement
• Conduct briefings with contractors, analyze commercial proposals, present tender results to internal company customers, conclude contracts, and control their execution
• Temporarily perform the functions and powers of the Head of the Marketing Department during their absence (vacation, illness): organize team work, manage tasks and deadlines, represent the department before management and other company divisions We expect:
• Higher education in marketing, advertising, or related disciplines required
• At least 3 years of experience in a large manufacturing company with a developed marketing department
• Proficiency in analysis methods, technical analytics tools, ability to formulate hypotheses, conduct research based on them, and implement changes
• Experience in developing federal advertising campaigns, working with digital and offline promotion tools
• Advanced experience with Bitrix24, 1C, and skills in working with graphic editors (Photoshop, Figma, etc.)
• Advertising media planning skills
• Literacy, clarity in work, and a systematic approach
• English proficiency at the Intermediate level or higher will be an advantage We offer:
• Reliable conditions:
• Formal employment according to the Labor Code of the Russian Federation: vacation, sick leave, stable payments.
• Care for you:
• Meal allowance, VHI program after the probationary period, discounts on company products.
• Opportunities for growth and professional development:
• Training from day one and mentor support
• Corporate library
• Opportunity to work and grow in a stable and successful team of professionals
• Comfortable environment:
• 5/2 work schedule
• Work in a comfortable office within walking distance of Belorusskaya metro station.