Head of Marketing at furniture manufacturer SKDESIGN

SKDESIGN, a furniture manufacturer, is looking for a Head of Marketing.

SKDESIGN is a Russian brand of designer furniture and interior solutions. They create modern, aesthetic, and high-quality furniture, inspiring clients to create unique spaces.

They are seeking a strong leader and strategist – a Head of Marketing – to take charge of the entire brand marketing system (Performance, Brand Marketing, Content, SMM, PR, Analytics). The main goal is to develop and implement a marketing strategy that ensures stable revenue growth and targeted leads with tightly controlled unit economics, while simultaneously strengthening brand awareness and customer loyalty.

Results we expect in this role:

• Revenue and LTV growth: Meeting sales targets across performance, organic, and direct/CRM channels with DRR optimization.
• Predictable results: Creating a transparent marketing funnel with stable forecasts for traffic, leads, orders, CPL, and DRR.
• High-quality leads: Increasing conversion from qualified sessions to leads and then to purchases through an effective media mix and synchronization between marketing and sales.
• Strong brand and reputation: Strengthening market position, increasing NPS/CSI metrics, and systematically reducing the proportion of negative reviews.
• Data-centricity: Implementing end-to-end analytics across all channels without "black boxes" in effectiveness.

Responsibilities:

• Strategy and media mix: Developing the brand's annual and quarterly marketing strategy; allocating the advertising budget (from 25 million rubles per month) across Media, Performance, Content, CRM, Influence, and offline activities; building forecasting models.
• Team building and management: Currently, the marketing team is minimal. You will need to independently build, train, and motivate a strong team of professionals (PR, SMM, CRM, Digital Marketers, Content Department), establish a knowledge base, and create internal regulations.
• Performance Marketing management: Overseeing advertising campaigns (Yandex.Direct, VK Ads, Telegram Ads, etc.), balancing DRR, CPL, CPO, ROI across campaigns and specific SKUs.
• Brand strategy and positioning: Updating the SKDESIGN brand platform, ensuring adherence to Tone of Voice and visual constants across all platforms.
• Content and reputation: Managing the content strategy (landing pages, product cards, social media, blog), implementing feedback management regulations.
• Analytics: Developing end-to-end analytics (CRM + advertising accounts + web analytics, ROPO), conducting A/B tests, calculating unit economics per SKU and category.
• Cross-functional interaction: Synchronizing with the commercial department (SLA for lead processing), product (USP), and production (considering stock and deadlines when launching advertising).

Candidate requirements:

• Budget management experience: Successful practical experience managing marketing budgets of 10 million rubles per month or more (with the readiness to effectively scale campaigns for the current brand budget of 25 million rubles per month).
• Team-building case studies: Proven experience in building a strong, results-oriented marketing team virtually from scratch.
• Analytical hard skills: Practical experience in setting up end-to-end analytics, working with Data Studio / Power BI / Looker / Yandex.Metrica; ability to make decisions based on numbers, not just intuition.
• Understanding of SEO and Content Marketing: Knowledge of the SEO funnel, experience in building content strategies for B2C and B2B segments (working with designers and architects).
• Brand management and PR: Experience in formulating USPs, launching large-scale special projects, working with influencers, and measuring PR impact.

What we offer:

• Compensation: stable base salary (based on interview results) + individually discussed KPI component for achieving business metrics.
• Work format: exclusively 5/2 in the office (full-time). We are looking for a leader who is constantly involved in the processes. Readiness to quickly connect to solve tasks outside of working hours in case of urgent need is also important.
• Scale: the opportunity to manage the marketing of a well-known, actively growing brand with its own production and a cool premium product.
• Professional environment: a strong team of top managers, no bureaucracy, transparent reporting, and direct coordination with the Commercial Director (CCO).
• Employment: fully official employment according to the Labor Code of the Russian Federation.