Title: CRM Marketer
Company: SberZdorovye
Location: Moscow
Experience: 3 to 6 years
What you will do:
- Design communications: Stakeholder briefing; building a communication map for all funnel stages (transactional, trigger, content, and others);
- CDP system setup and management: Setting up and launching cascading and multichannel campaigns in the CDP system (email, Messenger, in-app, push, web push, and others); setting up trigger interaction scenarios; segmentation and audience setup for retargeting and reactivation communication scenarios;
- Communication implementation: Developing content plans for mass mailings; building hypotheses, designing, conducting, and evaluating A/B tests; composing and maintaining manual and automated communications in channels; developing and setting up chatbots;
- Analytics: Conducting marketing research and surveys through CDP (NPS, CSI in mailings); setting up reporting (dashboard design), analyzing results, analyzing communication effectiveness; monitoring key KPIs (active base percentage, OR, CR).
What we expect from the candidate:
- At least 3 years of marketing experience and at least 2 years of CRM marketing experience;
- General basic understanding of digital marketing (conversion, communication chains, touchpoints, etc.), knowledge of email marketing;
- Independent project management from task to result;
- Proficient user of CDP platforms (Mindbox/Altcraft - nice to have);
- Proficient knowledge of key analytical systems: Yandex Metrika, AppMetrika;
- Analytical mindset, systematic and abstract thinking;
- Attention to detail, responsibility, and diligence.
Will be a plus:
- Experience working with technical and product teams to adapt CDP for marketing tasks;
- Experience in independently building trigger communications in CDP;
- Preparation of textual and visual components for content layout.
What SberZdorovye can offer:
- Health care: Free access to telemedicine and in-person appointments at private clinics (including dentistry and sessions with psychologists);
- Training and development: English language with a corporate tutor and discounts on Skyeng courses, tuition fee compensation from leading market platforms;
- Strong team: Work among professionals from whom you can learn a lot;
- Stability and comfort: Official employment, stable payments, paid sick leave and vacation, modern equipment;
- Sports: Partial compensation for sports club membership, free squash and football classes;
- Benefits: Mortgage conditions from Sberbank.
