Lead PR Specialist (B2B Segment)

Your responsibilities will include:

• Participating in the creation and implementation of the PR strategy;
• Being responsible for supporting B2B activities for communication with target key audiences;
• Preparing and distributing product, business, and analytical press releases and content based on public opinion surveys;
• Promoting company speakers in the media;
• Preparing speakers for press events (presentations, welcome speeches, Q&A preparation);
• Participating in initiating and conducting own PR events (contributing to concept development, content preparation, media interaction – inviting media to the event, on-site communication, press approach, follow-up, reporting);
• Being responsible for PR support of events involving the Avito Auto vertical (participation in third-party conferences, exhibitions, awards);
• Supporting news and information updates in Telegram channels;
• Planning and managing the budget for PR activities, analyzing their effectiveness;
• Coordinating the work of the PR agency.

We expect you to have:

• At least 5 years of experience in a PR department or press service of a major IT company;
• Experience working with the B2B segment (desirable);
• The ability to work autonomously, create integrated 360 PR campaigns, find solutions in non-standard situations, and manage projects from idea to implementation;
• The ability to quantify results and assess business impact;
• Strategic thinking and strong organizational skills.

Working with us means:

• An ambitious and talented team ready to support your initiatives;
• Access to modern tools and technologies for business development, product development, marketing, and sales;
• Broad opportunities for professional and personal growth, as well as for implementing ambitious projects;
• Powerful hardware, additional monitors, and everything you need for productive work;
• Health care: from the first week, you'll have voluntary medical insurance with dental coverage, and a general practitioner and massage therapist are available at the office;
• A hybrid work format allowing you to combine working from home and the office;
• A beautiful and comfortable office located two minutes from the Belorusskaya metro station.