A Damate agricultural holding is looking for a Group Brand Manager.
Responsibilities:
- Management of the product portfolio (optimization, formation and implementation of the NPD plan);
- Leadership of new product development (NPD) projects (identification of new products, tasking all departments (RnD, quality, supply chain), control of the project timeline);
- Pricing (cost management, determination of selling price, shelf price, price index);
- Sales forecasting and planning;
- Active interaction with sales departments for the development of the current assortment, introduction of new products and control of listings;
- Development of brand positioning and promotion strategy based on market and competitive environment analysis;
- Organization of consumer opinion research to determine awareness and loyalty levels (BHT), preparation of proposals to improve product competitiveness and quality;
- Market monitoring to identify target consumer segments and competitor activity. Organization and conduct of special marketing research (AdHoc);
- Working with databases (secondary data, Nielsen) to prepare analytical reports;
- Creation and support of private label products for leading retail chains;
- Management of packaging solutions for promoted products (interaction with design agencies, printing houses, production facilities);
- Active interaction with related departments (RnD, production, supply chain, commercial service);
- Planning and management of project budgets;
- Preparation of reporting materials for the company's management.
Requirements:
- Successful experience in launching new products;
- Ability to work in a multitasking environment and as part of a team, strong communication skills;
- Proficient oral and written communication, high analytical skills;
- Higher education in economics, marketing, advertising;
- Work experience from 5 years (preferably in the meat or poultry category);
- Proficient user of MS Office, PowerPoint, Excel.
Work Schedule:
- Schedule: 5/2, from 9.00 to 18.00, rare business trips are possible.
