Head of Content Marketing / Head of SMM

Head of Content Marketing / Head of SMM at Fenomen Kultury

Hybrid, office in Moscow, salary discussed individually

Fenomen Kultury is a project of atmospheric concerts in exquisite and historical locations in Moscow. We create musical evenings where music, architecture, and atmosphere become a unified experience.

What needs to be done — Develop and implement an SMM and content strategy with a focus on ticket sales — Build a content funnel: from the first touch with the brand to purchase — Create content plans and understand the role of each format in the funnel — Come up with non-trivial concepts, sections, Reels, and Stories — Create content that sells through atmosphere and emotion, not just through direct announcements — Set clear tasks for photographers, videographers, and designers, control the results — Analyze metrics, formulate hypotheses, and improve content based on them — Keep up with trends and adapt them to the brand's aesthetics and style

What are the requirements — Experience in SMM / content marketing from 3 years — Ability to think creatively and strategically simultaneously — Understanding of how content affects the funnel and sales — Strong visual awareness and a sense of visual aesthetics — Ability to independently come up with ideas and formats, not just implement a ready-made content plan — Experience working with Reels, Stories, and other social media formats — Experience managing photographers, videographers, designers, and other contractors — Ability to set clear tasks and write understandable briefs — Ability to analyze metrics, find reasons for changes, and formulate hypotheses — Independence, initiative, and responsibility for the result

A test assignment will be offered at the next stages of selection.

To apply: here