Yandex Pay is actively developing and expanding cooperation with small businesses. We are looking for a B2B Marketing Manager who will build a community for entrepreneurs from scratch and become the owner of this direction.

You will combine content marketing, community management, and B2B strategies: develop existing communication channels (Telegram channel, blog), launch educational initiatives, and create an environment for engaging and training partners. Your task is to turn the community into a systematic channel for increasing loyalty and stimulating the use of Yandex Pay products.

What tasks await you

1. Creation and development of the Yandex Pay community for small businesses

You will launch and develop a community of entrepreneurs around Yandex Pay. Your goal is to form an active community where partners can share experiences, receive useful information, and feel supported by the service.

2. Development of content channels

You will oversee the Telegram channel and blog: fill them with relevant content, adapt complex product topics into understandable language for entrepreneurs, test new publication formats, and increase audience engagement.

3. Organization of engaging events and special projects

You will participate in the launch and conduct of webinars, meetings, thematic events, and integrations. It is important to coordinate work with marketing, design teams, and other departments to ensure that events are useful and memorable for the audience.

4. Development of educational content

Your task is to build an educational framework for partners: create guides, courses, and other training formats in collaboration with internal experts, the product team, and designers. The content should help entrepreneurs use Yandex Pay's capabilities more effectively.

5. Analysis and optimization of community work

You will track key engagement and loyalty metrics, collect feedback from community members, and improve interaction formats based on data. It is important to build a system in which content and community work towards long-term business goals.

We expect you to:

1. Have at least 3 years of experience in B2B marketing, with a focus on working with small and medium-sized businesses.
2. Have successful experience in launching or developing a community (online/offline) – you can demonstrate relevant cases.
3. Be able to work with different content formats: Telegram channels, blogs, webinars, meetings, special projects.
4. Understand the specifics of communication with an entrepreneurial audience: know their pain points, needs, and communication language.
5. Be able to independently formulate a development strategy for the direction, set goals, plan launches, and achieve results based on metrics and feedback.

It will be a plus if you:

• Have experience creating educational content for a B2B audience (courses, guides, methodological materials);
• Have worked with community and content marketing analytics tools;
• Have participated in cross-functional projects with marketing, product, and design;
• Are familiar with the Yandex ecosystem and the specifics of financial services for business;
• Have public speaking and webinar hosting skills.