Performance marketing lead

Our team is engaged in promoting mobile games for the largest game development company. We are developing renowned international projects with an audience of over 200 million players.

We are currently looking for a Performance Marketing Lead who will manage the paid acquisition direction in mobile UA. The team under your supervision will consist of 2 people. The spend for this direction is several million dollars per quarter. Our work focuses on the stability, optimization, and scaling of core performance channels, where Performance and Growth are two partner directions with clearly defined areas of responsibility.

What you will be doing:

• Team management: 1-on-1s, people development, goal setting, and quality control. Experienced specialists on the team manage partners and tests; you will set the direction for them;
• Strategy and operational acquisition across core performance channels: Google UAC, TikTok, Unity Ads, Meta Ads*;
• Budget management, optimization for ROAS / FCS ROI / LTV;
• Working with attribution and data quality;
• Interaction with related teams: Growth UA, Creative Production;
• Collaboration with advertising partners: QBRs, negotiations, participation in betas, and building long-term relationships.

Our expectations:

• Over 3 years of experience in performance marketing for mobile applications or games;
• Management skills: ability to conduct 1-on-1s, engage in constructive conflicts, and develop people;
• Experience with Google Ads, META Ads* – mandatory. Unity / TikTok Ads – desirable;
• Deep understanding of retention and return metrics: ROAS / LTV / ARPU / FCS ROI;
• Attribution, MMP, cohort analysis, forecasting (AppsFlyer / Adjust, SKAdNetwork);
• English B2 or higher, as you will be working with foreign partners, conducting QBRs, correspondence, writing briefs, and handling documentation;
• Experience in partnership with related marketing areas and cross-functional teams (analytics, product).

Will be a plus:

• Experience in social casino / casual mobile gaming;
• Experience in a structure with separate Growth–Performance divisions;
• Experience collaborating with agencies and external contractors.

Why you should work with us:

• International products with a large audience: work at scale with a real impact on metrics;
• Minimum bureaucracy and quick decisions: we value initiative, support ideas, and provide space for their implementation;
• Data-driven work, not based on "feelings";
• Partnership approach within the marketing team: we work together, not compete;
• Transparent grade map so you always know which competencies to develop.

In 3 months, you will: Fully take over operational tasks, conduct the first cycles of 1-on-1s with the team, develop an individual development plan for each member, and maintain ROAS / FCS ROI and spend metrics at or above current levels within KPI.

In 1 year, you will: Become the strategic owner of the Performance UA direction, build sustainable processes. The team will grow to the next grade. You will be able to tackle complex tasks: scaling to new geographies, new partnership formats, optimizing the game portfolio in support of the direction.

We offer:

• Official employment according to the Labor Code of the Russian Federation;
• Flexible start of the workday from 9:00 to 11:00, 5/2 schedule;
• Voluntary medical insurance with dental coverage, partial fitness compensation, consultations with a psychologist, and Skyeng lessons;
• Payment for training and opportunities for professional growth;
• Rich internal life: sports, quizzes, board games, and other team activities.

• Meta Platforms Inc. (owner of Meta Ads) is recognized as an extremist organization and is prohibited in the Russian Federation.