Team lead of Digital Marketing
We, Betting Software, are a provider of ready-made software solutions for clients and partners in the iGaming sphere. Our company specializes in the development and support of web applications for betting and gambling, their design, as well as the integration of systems and games.
We are proud of our product! Currently, the team is looking for its Head of Marketing in the niches: iGaming, Crypto, Nutrition.
Main tasks:
- Building a funnel for attracting qualified leads of the required quality and transferring them to the Sales department (our main markets/regions: LatAm/MENA).
- For the initial period, work autonomously, in the future, potentially manage the primary sales department and develop your own department;
- paid traffic
- mailings (cold and warm)
- content & social media
- design
- analytics
- Testing hypotheses in different geographies and scaling successful combinations;
- Assessing the current situation: there is only Facebook advertising.
- Communication with internal customers on goals and business processes (account managers, primary sales department, design);
- Defending your decisions before the operational director;
- Planning and building a long-term strategy within the company's development framework;
Our expectations from the ideal candidate:
- Attraction of qualified leads in the required volume (from 50 per month) at a specified cost (TBD);
- Initiative in testing hypotheses and creating creatives;
- Relevant case of building lead generation processes from scratch in the niches (iGaming, Crypto, Nutrition);
- Experience in international markets of 3+ years;
- Good understanding of high-risk projects (knowledge of Google Ads, ability to bypass blocking, network in this field);
- Understanding of unit economics and the ability to manage by efficiency indicators;
- Experience in building business processes from scratch, competent management skills for building a remote team;
Compensation:
- Total income is discussed after all interview stages;
- Official employment in the Russian Federation (if necessary);
- Development opportunities in a competent and stable team, quick immersion in processes, absence of bureaucracy;
- Participation in exhibitions and business trips;
- Payment in USDT
