We are Target Insight, a young and ambitious company with big plans and development opportunities. We combine the functions of an advertising agency, a creative agency, and an advertising production company.

Despite our relatively small size and "boutique" approach, well-known brands such as Rexona, AXE, Clear, Knorr, Hellmann’s, Dove, Tresemme, Planto, Abrau Durso, TIGI, Jacobs, Kaspersky, Cherkizovo, Hochland, and many others have entrusted their projects to us.

Why you'll love working with us:

• Small team + major clients + rapid company growth = great growth prospects for you. From graphic designer to art director or creative director, from purchasing and production manager to head of production or purchasing director, etc. Here you won't have to wait for your supervisor to get promoted or retire, wait for a new vacancy to open, or endure endless approvals. If you have the necessary skills, talent, and desire to grow, your career progression will be rapid!
• Competitive salary and bonuses for special achievements and involvement in the common cause
• Management that is attentive to employees' ideas and wishes
• Opportunity to work with large, well-known brands and participate in complex but interesting projects
• Opportunities for professional development and training
• Cozy office near m. Ulitsa 1905 Goda metro station
• Young, friendly team and a comfortable working atmosphere

We are looking for a leading specialist who will take on the entire SMM and internet marketing department: a major client project in the beauty segment, FMCG client projects, and the development of our own social media and agency promotion. This is a head of department role – responsible for the process, team, contractors, quality, and results, not just for a list of completed tasks.

We need not just a "poster" but a specialist who knows how to work with content, promotion, foreign and Russian social networks and advertising tools, use AI as a working tool to accelerate processes and improve quality — but not as a substitute for their own ideas and thinking.

What you will need to do:

• manage client and internal projects in SMM and digital: goals, priorities, deadlines, resource planning, departmental budgets, and reporting;
• be the main point of contact with clients: take briefs, defend solutions, handle revisions, and raise risks in a timely manner;
• lead project teams and contractors: assign tasks, monitor quality and deadlines, provide feedback;
• handle multiple projects simultaneously: set priorities and maintain quality on less "high-profile" tasks;
• build and manage a system for working with influencers and creators using three mechanics – barter, content factory, UGC – separately for professional (stylists, colorists, salon owners, educators) and consumer (beauty, hair, lifestyle bloggers) audiences;
• develop selection criteria, motivation systems, content formats, recommended volumes, participant journey from first contact to regular cooperation, KPIs, and performance evaluation systems for each mechanic and audience;
• search for and select authors, check audience quality and relevance, negotiate and agree on terms, monitor compliance with agreements, collect content and rights;
• provide technical specifications to paid creators and coordinate production; administer the UGC program: attract, onboard, curate, retain, and transition the best authors into long-term cooperation with the brand;
• manage and develop SMM and digital for the agency's FMCG projects: content, promotion, seasonal and promo mechanics, community management and moderation, support for offline activations and trade tasks;
• manage and develop social media and internet marketing for the agency from scratch as an internal project: content, website, case studies, and expertise packaging;
• participate in the development of content logic, content calendar structure, tone of voice, and visual direction for projects;
• prepare and control content plans, publications, stories, reels/shorts, engaging formats, and digital mechanics;
• participate in content creation and packaging, work with photo and video production;
• maintain editorial standards: one main idea per publication, quality visuals, verified claims, correct phrasing, and category restrictions;
• manage promotion on Russian platforms: VK, Telegram, Dzen, Rutube, Max, Yandex tools;
• comply with Russian market requirements: advertising labeling (ORD/ERIR), author agreements, rights transfer, work with self-employed individuals and sole proprietors, closing documents;
• conduct analytics and regular reporting: metrics for each project, mechanic, and author, conclusions, and plan adjustments;
• actively use AI in work to accelerate material preparation, analytics, structure, drafts, and workflows.

Mandatory requirements:

• at least 4 years of experience in SMM / digital / content marketing, with at least one year in a lead, head of department, or account manager role with full project responsibility;
• experience in simultaneously managing multiple brands or projects with different communication logic;
• proven experience in influencer / creator / UGC / barter management: not one-off integrations, but a collected and working pool of authors;
• ability to build processes: regulations, technical specifications, selection criteria, KPIs, participant funnel, reporting;
• experience in managing people and contractors: task assignment, quality control, feedback;
• ability to check audience quality and relevance (LiveDune, TGStat, HypeAuditor, etc.), understanding of fake followers and "dead" reach;
• taste and visual awareness: ability to distinguish strong visuals from "just okay" and explain the difference;
• strong Russian language skills, ability to write and edit texts;
• active and competent use of AI as a tool, not as a replacement for one's own thoughts and professional judgment;
• understanding of Russian digital realities, limitations, risks, advertising labeling rules, and sensitive communication areas;
• independence, visual awareness, good communication, and readiness to combine strategic and operational work.

Will be a plus:

• experience in beauty, cosmetics, professional care — especially in the professional salon segment;
• experience working with FMCG brands: seasonal campaigns, promo mechanics, large communities, and moderation;
• experience working with premium brands and high visual requirements;
• experience working with B2B professional audiences (stylists, salons, training), not just end consumers;
• agency experience;
• experience in packaging case studies and preparing materials for sales or new business departments;
• experience in launching and administering ambassador programs or loyal author programs;
• experience in independently setting up Yandex Direct, working with Yandex Metrica and web analytics;
• experience interacting with SEO and performance contractors;
• experience in producing photo and video production;
• understanding of the legal aspects of working with authors: contracts, rights transfer, labeling;
• experience with service and local projects.

Conditions:

• a large and interesting client project in the beauty category;
• participation in the development of internal agency projects;
• a dynamic role at the intersection of SMM, digital, content, contractors, and promotion;
• a high level of autonomy;
• income level to be discussed based on experience and level of autonomy.