We are looking for a Brand Director for the Childhood Category at Cotton Club.
Responsibilities:
- Development and implementation of marketing strategy, market analysis, demand forecasting, estimation of segment capacity and market share, as well as analysis of reasons for sales plan underachievement and overachievement.
- Formation of assortment and pricing policies, development of new product concepts (from quality characteristics to packaging), creation of positioning maps and writing technical specifications.
- Definition of positioning and development of trademarks, management of advertising and communication programs, development of strategies, as well as approval of texts and media for promotion.
- Optimization and control of marketing budgets, analysis of proposals for increasing margins, control of dynamic changes and factor analysis.
- Definition of target distribution channels, planning and control of new product launches.
- Detailed analysis of competitor strategies (assortment, sales, distribution), conducting marketing research.
- Team management: staff adaptation and training, task assignment and work area distribution, assessment of work quality and employee efficiency.
Requirements:
- Higher education in economics or marketing is a plus.
- Experience in FMCG (knowledge of the children's assortment).
- Proven experience in launching new products to the market (from idea and technical specifications for production to the first sales) and managing the assortment matrix.
- Team management experience.
Conditions:
- Work in a stable, dynamically developing company (we have been operating in the Russian market for over 25 years).
- Honesty and transparency: official employment according to the Labor Code, payment of sick leave and vacations.
- Competitive salary, which we will discuss in accordance with the candidate's level and competencies.
- Stability and career growth in a large Russian company.
- Working with brands that are in every home.
- Modern office and hybrid work format.
- Voluntary medical insurance after the probationary period.
- Training events, corporate sports, internal training, opportunities for professional development at the company's expense.
- Healthy internal environment, a cohesive team with a developed culture of mutual assistance.
