leader of the Russian premium water market with a strong brand and unique product. We are currently undergoing an active transformation phase in accordance with the company's development strategy for the next 5 years. As part of the commercial function's renewal, we are creating a trade marketing system that will become a growth driver in the premium segment.
Responsibilities
- The position of Trade Marketing Director for a strong senior or lead-level professional who has already outgrown their current role. You will be relaunching the trade marketing function within the commercial block (in close conjunction with the Brand Marketing Director) and will be responsible for transforming the brand strategy into concrete, effective actions within sales channels.
- Trade marketing strategy - annual plan by channel, selection of promotional tools, network segmentation.
- Promotion management - promotion calendar, economic calculation, participation in agreements with networks.
- Promotion effectiveness analysis - pre- and post-analysis, ROI, monthly reporting.
- Assortment and category management - matrix by channel, category development impacting SoS/SoA/SoM indicators.
- POS material management - ordering and accounting for POSM, budgeting, brand awareness events.
Requirements
- Relevant experience of 5+ years in FMCG (experience in the beverage category or premium segment will be an advantage).
- Understanding of the specifics of various sales channels.
- Experience in developing and implementing trade marketing strategies, promotional mechanics, POSM.
- Ability to work with data, analytical thinking.
Contacts
