Ozon Bank** is modern financial technologies for people and businesses. We are proud of the atmosphere in our team: open dialogue, support from colleagues, recognition of achievements, and the opportunity to influence results. Ozon Bank is actively expanding, so we always offer many opportunities for rapid growth and interesting professional challenges.
Your responsibilities will include:
- Managing the "In-App on the Ozon homepage" channel: creating a promo calendar and distributing traffic based on business objectives, creating In-App communications within the platform according to technical requirements and markup logic, conducting A/B tests to identify the most effective approaches and improve communication efficiency;
- Analyzing communication effectiveness, creating dashboards for monitoring key metrics;
- Initiating and coordinating platform improvements with related product and technical teams, preparing technical specifications for them;
- Developing communication materials and coordinating the work of related teams: product marketers, editorial, designers, lawyers, and document flow team;
- Creating promo pages and product selections on Ozon for launching new fintech products, maintaining the relevance of current promo pages;
- Implementing incentive promotions and cross-functional projects.
We expect you to have:
- Higher education (preferably in marketing or economics);
- At least 1 year of experience in marketing (experience in banking or e-commerce will be an advantage);
- Experience with advertising or CDP/CRM platforms;
- Ability to analyze advertising campaigns, formulate conclusions, and determine further steps; high proficiency in Excel;
- Critical thinking, initiative, a high level of independence and engagement, the ability to present your ideas to colleagues with well-reasoned arguments.
