CRM Manager (ManyChat)

Company: Ruby Labs Employment type: FULL_TIME

We are looking for an experienced CRM Manager to own lifecycle marketing and conversational automation at one of our projects. Anchored in ManyChat, you will build and optimize multi-channel messaging flows — across Facebook Messenger and Instagram DMs — to drive player activation, retention, and reactivation. This is a high-impact role for someone who thinks in funnels, obsesses over open rates, and can turn data into revenue-generating automation.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Key Responsibilities

• ManyChat Ownership — Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs. Own the full automation architecture from lead capture to conversion and retention.
• Lifecycle Strategy — Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation across all CRM channels.
• Segmentation & Personalization — Build and maintain player segments based on behavior, activity stage, and lifetime value. Deliver targeted, personalized messaging that drives action.
• Campaign Execution — Plan and deploy promotional campaigns, bonus announcements, event-based triggers, and re-engagement sequences in coordination with the wider marketing team.
• A/B Testing & Optimization — Continuously test message copy, timing, flow structure, and CTAs. Establish clear winner criteria and apply learnings across campaigns.
• Performance Reporting — Own CRM KPIs including open rate, click-through rate, conversion rate, churn reduction, and revenue contribution. Deliver structured weekly reporting to leadership.