E-commerce Director
For the Tvoy Dom hypermarket chain (CROCUS GROUP holding), an E-commerce Director is required.
TVOY DOM is a hypermarket chain with an unparalleled product range, part of the largest Russian holding company CROCUS GROUP. Over 300 thousand product items across various categories: home goods, renovation, design, furniture salon, orangery, grocery, and much more.
Your responsibilities:
- Building a sales funnel, setting up end-to-end analytics, evaluating customer acquisition cost and customer lifetime value
- Positioning complex IT products (B2B solutions, marketplaces, online stores, social networks), forming a value proposition and adapting technical business processes
- Allocating funds for marketing, contextual advertising, content marketing, and PR
- Demand forecasting, market competitor research, and strategy adjustment to meet sales KPIs.
- Monitoring trends, searching for new channels for sales growth
- Developing the company website and monitoring its correct operation
- Developing the company brand
- Market analysis, studying the target audience and competitors, selecting effective sales channels
- Ability to construct a marketing funnel to understand where traffic comes from and how to guide a large portion of users to the purchase stage
- Understanding of the IT sphere: ability to speak the same language with developers, technical writers, and architects, knowledge of product development principles.
- Analysis and segmentation of the client base, development of interaction logic with segments, identification of behavioral characteristics of the client base
- Setting up loyalty systems that combine purchases on the website, in the mobile app, and in stores
- Managing customer data platforms for end-to-end user identification
Requirements:
- Advanced skills in working with analytics systems (Google Analytics, Yandex.Metrica)
- Experience working with advertising accounts, SEO skills (ability to optimize the website and content so that search engines (Yandex, Google) understand what the resource is about and show it in the top positions in search results for user queries for free); email marketing (ability to build a subscriber base, nurture it with emails, and convert readers into regular customers) and SMM management (ability to turn social networks into a systematic sales channel).
- Knowledge of sales methodologies, experience in developing commercial proposals and loyalty programs.
- Ability to see the company's business goals and build tactical actions to achieve them
- Focus on growing conversions, sales, and real return on investment
The company offers:
- Social security: official employment in accordance with the Labor Code of the Russian Federation and provision of all social guarantees
- Decent remuneration: competitive "white" salary ensuring financial stability
- Comfortable working conditions:
- Convenient work schedule: 5/2 from 10:00 to 19:00
- Easy access to the office thanks to convenient parking
- Developed infrastructure of Crocus City: a rich selection of food outlets, shops, pharmacies, household service salons, a medical clinic, fitness, beauty salons, etc.
- Corporate discounts at partner restaurants, shops, and fitness clubs, making life more comfortable
- Convenient office location: Myakinino metro station, "Tvoy Dom" hypermarket (7 minutes on foot from the metro) or Tushinskaya metro station (public transport)
- Development and growth: working in a team is an opportunity to realize your ideas, gain invaluable experience, and grow with the company
