for the Federal Retail Chain of Goods for Children and Mothers "Kenguru"
The federal retail chain of goods for children and mothers "Kenguru" is seeking an E-commerce Director.
Main tasks for the year:
- Ensure the plan for Ecom revenue is met.
- Ensure revenue growth for the e-commerce segment.
- Ensure increased conversion rates across all traffic channels.
- Ensure increased order fulfillment rates for online orders across all network channels.
- Ensure revenue generation through the CRM channel.
Responsibilities will include:
- Developing and leading the e-commerce direction (brand websites, mobile app, marketplaces). Implementing an omni-channel development strategy.
- Managing the digital marketing department. Attracting targeted conversion traffic from various sources using different tools (SEO, contextual advertising, CPA, geo-services, social networks).
- Managing the CRM team. Forming the CRM strategy, developing customer segments based on revenue, structuring work across all communication types (email, push, WA, SMS), meeting plans.
- Managing the product team. Supporting and developing company products; qualitatively improving visuals and UX/UI.
- Analyzing and managing storefront assortment, content, recommendation blocks, identifying growth opportunities.
- Controlling back-office operations, ensuring SLA compliance, increasing order conversion to purchase across all omni-channel scenarios, improving and monitoring CSI.
- Auditing and developing omni-channel business processes, initiating the implementation of new services for the segment's development.
- Cross-functional planning of promotional mechanics, launching them on all online platforms, and monitoring their effectiveness.
- Monitoring and analyzing performance indicators for the segment, analytics in BI.
- Planning, defending, managing, and controlling the segment's budget.
- Maintaining effective partnerships with internal departments and external service providers.
- Reporting on the achievement of goals and operational results.
Candidate expectations:
- Higher education in commerce, marketing, online retail, or development.
- Additional specialized education.
- Proven experience in developing online platforms with documented results.
- Experience in the Fashion segment will be an advantage.
- Deep knowledge and understanding of core e-commerce technologies.
- Strong expertise in internet marketing and web analytics.
- Understanding and experience in building omni-channel business processes.
- Understanding the specifics of working with marketplace platforms.
- Skills in managing online assortment, category management.
- Strong leadership qualities, a player-coach.
- Ability to multitask, systematic approach to problem-solving.
- Proactive professional and life stance.
Company offers:
- Employment in accordance with the Labor Code of the Russian Federation.
- Work schedule 5/2 from 10:00 to 19:00.
- Compensation level to be discussed with the successful candidate.
- Voluntary medical insurance after the probation period.
- Corporate privilege program, as well as discounts from partners.
