MatyPet, a pet product brand, is seeking an Operations Director.

About the position:

The Operations Director is a key executive responsible for the operational management of the pet product business (MatyPet brand) and e-commerce (Curaline e-commerce platform), ensuring sustainable business growth. They are looking for a leader with a deep understanding of the Russian market, sharp commercial acumen, and outstanding management skills to create a leading pet product brand in Russian e-commerce.

Key Responsibilities:

Managing the pet product business (MatyPet brand):

• Full responsibility for the development and growth of the MatyPet brand in the Russian market
• Product strategy development: assortment, pricing, new product launch schedule
• Building and optimizing the local supply chain and delivery system
• Brand promotion and marketing, increasing brand awareness and repeat purchases
• Sales management through own e-commerce channels (independent website, Curaline platform), controlling customer base and profitability
• Developing offline partnerships and engagement models with loyal customers

Managing the e-commerce platform (Curaline):

• Comprehensive management of Curaline platform operations
• Developing the platform's growth strategy based on a deep understanding of the Russian consumer
• Optimizing user experience and conversion, creating a competitive proprietary e-commerce platform
• Building a traffic acquisition system: SEO, social media, content marketing, performance advertising
• Assortment management: category planning, seller acquisition, product management
• Monitoring key metrics: GMV, number of orders, average check, repeat purchases, lead cost

Building and managing the team:

• Forming teams for the MatyPet business and e-commerce, recruiting and developing key local specialists
• Direct management of operations, procurement, warehouse, customer service, and marketing departments
• Creating a system of goals and KPIs, ensuring effective team performance
• Building a high-performing e-commerce team with local expertise

Business development and strategic partnerships:

• Utilizing local resources and industry connections to develop partnerships with suppliers, distributors, and market players
• Analyzing trends in the Russian pet product and e-commerce markets, identifying growth opportunities
• Coordinating resources of the Chinese supply chain, leveraging the advantages of cross-border logistics
• Representing the company in strategic negotiations and participating in key partnership projects

Requirements:

• Overall work experience of 5+ years, including at least 2 years in top management or CEO positions in e-commerce or retail
• Practical experience in building a business from scratch or rapid scaling
• Experience in the pet product industry or FMCG segment
• Developed commercial acumen and ability to quickly identify market opportunities
• Strong management skills and experience in full-cycle e-commerce operations
• Fluent English language – mandatory
• Experience in traffic acquisition and customer engagement in proprietary e-commerce channels
• Data-driven decision-making, analytical approach to identifying problems and opportunities
• Outstanding leadership qualities, ability to build and motivate high-performing teams
• Results-oriented, execution-driven

Preferred Background and Qualifications:

• Experience with leading e-commerce platforms (Ozon, Wildberries) – understanding the logic of e-commerce operations
• Experience with Russian e-commerce projects (Petshop.ru, Samokat, Vprok, Lamoda, etc.)
• Experience with independent websites or DTC brands
• Operational management in international retail/e-commerce companies in Russia
• Experience working with Chinese companies or the Chinese supply chain

Company Offers:

Fair Remuneration:

• Competitive salary
• Quarterly bonuses tied to business goals
• Annual bonus tied to gross profit on a progressive scale. Your income directly depends on the success of the business you are building
• The larger the business, the higher the income. No upper limit

Development Opportunities:

• Membership in the key management team, direct reporting to the CEO
• Full responsibility for two key business areas of the company
• Opportunity to create a leading pet product brand in Russian e-commerce, leveraging the advantages of the Chinese supply chain
• Close collaboration with the Chinese team, participation in strategic decisions for cross-border China-Russia business

Conditions:

• Working hours Monday to Friday, 10:00-18:00 (including a one-hour lunch break). Not remote or hybrid
• Extended social package
• Additional bonuses for participation in internal company projects
• Rich corporate life (trainings, team-building events, and other activities)
• Opportunity to grow and build a business together with the company