Magnit OMNI is a group of retail formats under the "Magnit" retailer, responsible for developing an omnichannel experience for customers. OMNI unites teams working on "Magnit Plus", "Magnit Delivery", "Magnit Market", "Magnit AdTech" services, and the "Magnit: Promotions and Delivery" application.

Magnit Plus is one of the key teams within Magnit OMNI, building not just a loyalty program, but an ecosystem platform that combines personalization, recommendations, subscriptions, cashback, favorite categories, tasks, sweepstakes, and game mechanics into a single seamless customer experience for tens of millions of users.

One of the most ambitious directions in Magnit Plus is emotional engagement through games. Already today, over 10 million users play mini-games within the app, and the number of game sessions has exceeded 500 million. And this is just the beginning.

We are looking for a strong marketer who will help turn the "Games" section into one of the main drivers of user engagement – they will launch high-profile campaigns, find unconventional ideas, and build a habit for millions of people to return to the app again and again.

Your area of responsibility includes the full marketing cycle for the gaming product: User Acquisition, Engagement growth, User Retention, and fostering the habit of regularly returning to the app.

What we offer:

• Hybrid work format in Moscow (Savelovskaya metro station);
• Reliable insurance and attention to health: we provide a voluntary medical insurance policy that includes not only therapists and specialists, but also dentists;
• Magnit Primezone discounts: over 6,000 offers from restaurants to real estate;
• A strong team. We work alongside professionals who inspire, support, and develop;
• Big challenges that make you stronger. We work on large-scale processes affecting millions of people;
• Freedom to develop. Horizontal growth, minimal restrictions, maximum opportunities to prove yourself;
• Real recognition of achievements. If you work great, we will notice and appreciate it.

What you will do:

• Develop 360° marketing campaigns: your arsenal includes everything that works: TV, OOH, digital, in-app, CRM, social media, Telegram, bloggers, special projects, PR, viral mechanics, memes, communities, and offline activations. No format limitations – the effect is what matters;
• Partnerships and collaborations: initiate and launch joint projects with external brands and rights holders. Including: game publishers and game universes, lifestyle brands, cinema chains, festivals and mass events, development of joint gaming events, exclusive rewards, digital content, limited merchandise, and other engagement mechanics;
• Analyze and develop the product: analyze the effectiveness of marketing campaigns and key metrics (CAC, CPI, CTR, Retention, ROMI, etc.). Constantly test hypotheses, optimize creatives and media mix, scale successful solutions. Audience segmentation and building personalized communication scenarios, including player reactivation;
• Seek new growth opportunities: monitor trends in mobile gaming, digital marketing, and loyalty programs. Find new user engagement formats and scale the best global practices.

What we expect from you:

• 3+ years of experience in marketing, growth, or performance marketing;
• Experience promoting mobile products, digital services, or consumer applications. Experience with federal advertising campaigns will be an advantage;
• Strong creative skills and experience in developing integrated marketing campaigns;
• Excellent understanding of digital marketing, influencer marketing, CRM, and modern media channels;
• Analytical approach and ability to make data-driven decisions;
• Interest in games, game mechanics, and user engagement psychology;
• High initiative, speed of work, and readiness to constantly test new ideas.

Will be a plus:

• Experience with loyalty programs, mobile applications, or mass retail products;
• Experience launching game mechanics, gamification, or promoting gaming products;
• Case studies on viral marketing, unconventional special projects, and organic audience growth;
• Experience launching partner integrations and collaborations with major brands or IP rights holders.