Marketing Communications Manager (Gamification)

Magnit OMNI is a group of business formats of the retailer "Magnit", responsible for developing an omnichannel experience for customers. OMNI unites teams working on "Magnit Plus", "Magnit Delivery", "Magnit Market", "Magnit AdTech" services, and the "Magnit: Promotions and Delivery" application.

Magnit Plus is one of the key teams within Magnit OMNI, building not just a loyalty program, but an ecosystem platform that combines personalization, recommendations, subscriptions, cashback, favorite categories, tasks, sweepstakes, and game mechanics into a single seamless customer experience for tens of millions of users.

One of the most ambitious directions at Magnit Plus is emotional engagement through games. Already today, over 10 million users play mini-games within the app, and the number of game sessions has exceeded 500 million. And this is just the beginning.

We are looking for a strong marketer who will help turn the "Games" section into one of the main drivers of user engagement – they will launch high-profile campaigns, find non-standard ideas, and build the habit of millions of people returning to the app again and again.

Your area of responsibility will be the full marketing cycle for the gaming product: attracting new audiences (User Acquisition), increasing engagement (Engagement), retaining users (Retention), and developing the habit of regularly returning to the app.

What we offer:

• Hybrid work format in Moscow (m. Savelovskaya);
• Reliable insurance and health care: we provide a voluntary medical insurance policy that includes not only therapists and specialists, but also dentists;
• Magnit Primezone discounts: over 6 thousand offers from restaurants to real estate;
• A strong team. We work with professionals who know how to inspire, support, and develop;
• Big tasks that make you stronger. We work on large-scale processes affecting millions of people;
• Freedom to develop. Horizontal growth, minimal restrictions, maximum opportunities to prove yourself;
• Real recognition of achievements. If you work cool – we will notice and appreciate it.

What you will need to do:

• Develop 360° marketing campaigns: in your arsenal, anything that works: TV, OOH, digital, in-app, CRM, social networks, Telegram, bloggers, special projects, PR, viral mechanics, memes, community, and offline activations. No format restrictions – the effect is important;
• Partnerships and collaborations: initiate and launch joint projects with external brands and rights holders. Including: game publishers and game universes, lifestyle brands, cinema chains, festivals, and mass events, development of joint gaming events, exclusive rewards, digital content, limited merchandise, and other engagement mechanics;
• Analyze and develop the product: analyze the effectiveness of marketing campaigns and key metrics (CAC, CPI, CTR, Retention, ROMI, etc.). Constant hypothesis testing, optimization of creatives and media mix, scaling successful solutions. Audience segmentation and building personalized communication scenarios, including player reactivation;
• Search for new growth opportunities: monitor trends in mobile gaming, digital marketing, and loyalty programs. Search for new user engagement formats and scale the best global practices.

What we expect from you:

• At least 3 years of experience in marketing, growth, or performance marketing;
• Experience in promoting mobile products, digital services, or consumer applications. Experience with federal advertising campaigns will be an advantage;
• Strong creative skills and experience in developing integrated marketing campaigns;
• Excellent understanding of digital marketing, influencer marketing, CRM, and modern media channels;
• Analytical approach and ability to make data-driven decisions;
• Interest in games, game mechanics, and user engagement psychology;
• High initiative, speed of work, and readiness to constantly test new ideas.

Will be a plus:

• Experience with loyalty programs, mobile applications, or mass retail products;
• Experience in launching game mechanics, gamification, or promoting gaming products;
• Cases on viral marketing, non-standard special projects, and organic audience growth;
• Experience in launching partner integrations and collaborations with major brands or IP rights holders.