A women's clothing brand Anna Pekun is looking for a Marketing Director.
ANNA PEKUN is a Russian women's clothing brand founded in 2019 in St. Petersburg. They create clothing from sketch to finished product in their own production, paying special attention to details.
Responsibilities:
- Development of marketing strategy
- Control of financial performance indicators
- Management of the marketing, website, and content production team (recruitment, adaptation, coordination)
- Setting tasks for external contractors (development, agencies, outsource teams).
- Budgeting, development, and defense of the marketing activities plan
- Media planning, evaluation of promotion channel effectiveness
- Evaluation of effectiveness and optimization of advertising channels and campaigns
- Building and working with CJM, identifying weaknesses and growth points in the conversion funnel
Requirements:
- At least 2 years of experience in a similar position;
- Experience managing a team of 10 or more people, ability to motivate employees and maintain team spirit;
- Knowledge and effective experience with the main marketing tools for customer acquisition (online and offline)
Love for numbers, knowledge of key metrics, high level of self-organization
- Understanding of market trends, marketing tools (including digital marketing), and experience of their successful application;
- Systematic approach to building work processes.
What they offer:
- Work in a stylish office not far from the city center;
- Employment according to the Labor Code of the Russian Federation;
- Possibility of considering income level based on the candidate's skills and preferences;
- Friendly and pleasant team;
- Convenient schedule, flexible start of the workday;
- Pleasant discounts on the brand's products.
