• Strategy and positioning: market, target audience, and competitor analysis.
• Development and implementation of a network trade marketing calendar: promotions, loyalty programs, seasonal offers, menu updates.
• Maintaining corporate identity in visuals: menus, packaging, website, POS materials, social media.
• Local marketing: adapting promotions to the specifics of individual locations, considering location and audience.
• Analytics and control: tracking key performance indicators (KPIs): brand awareness growth, conversion rates, loyalty, profitability. Evaluating campaign effectiveness, adjusting plans based on data.
• Cross-functional interaction: operations, production, franchising, tasking designers, as well as communication with external contractors and agencies.
• Document flow: reports on work performed, closing documents with contractors.

Requirements:

• Must have experience in chain restaurants.
• Initiative, creativity, stress resistance,
• Analytical thinking.

Conditions:

• Work schedule: 5/2 schedule from 10:00 to 19:00;
• Salary is discussed individually with the successful candidate;
• Official employment;
• Office within walking distance of Paveletskaya metro station;
• Corporate discount.