Company:** Zotman Horeca
Location: Moscow
Experience: From 1 year to 3 years
Hello!
ZOTMAN PIZZA is authentic Roman pizza, we prepare it according to our secret recipe, yes, the very pizza whose crust you want to eat!
Now we are looking for a Trade Marketing Manager to become part of our team and contribute to the company's development.
If you have experience in trade marketing, e-com, love numbers, spreadsheets, analytics, and are also capable of strategic thinking, we will be glad to see you in our team!
We offer:
- Office located 6 minutes on foot from Krasnopresnenskaya metro station
- 5/2 work schedule from 10:00 to 19:00
- Official employment according to the Labor Code of the Russian Federation
- Salary: discussed upon completion of the interview
- Opportunities for professional development and career growth
- 50% discount at Zotman Pizza restaurants.
Responsibilities:
- Data analysis: working with large data sets, analyzing market trends, promotional effectiveness, and ROI of marketing activities
- Planning trade marketing events, their pricing for the month, quarter, year
- Working with trade marketing tools: pricing tools (promo plans, bonus programs, etc.), BTL, ATL
- Managing POS materials: ordering and placement of wobblers, shelf talkers, stoppers, branded equipment. Accounting and control
- Developing and implementing category promotion strategies
- Communication with partners: planning trade marketing activities within partner media kits, regular cross-functional interaction within the company
- Conducting tenders: selecting contractors for trade activity implementation
- Processing and approving reporting and financial documents.
Our expectations:
- Higher education (marketing, advertising, mathematical analysis, audit, accounting, finance, management, economics)
- At least 2 years of experience in a similar position (preferably FMCG) as a trade marketer, trade marketing manager, marketer
- Knowledge of the FMCG market: understanding the specifics of the industry, distribution channels, consumer behavior peculiarities
- Proven experience interacting with retail chains and distributors is mandatory
- Successful case studies with measurable results (sales growth, increased shelf share, improved promo campaign effectiveness)
- Marketing analysis and forecasting skills
- Advertising campaign effectiveness analysis skills
- Successfully implemented projects for brand development and strengthening in e-com
- Understanding of omnichannel: experience in developing strategies that integrate online and offline sales channels
- Knowledge of sustainable development principles: integration of environmental and social aspects into trade marketing strategies
- Experience in cross-functional collaboration with sales, logistics, finance, and branding departments
- Willingness to travel: frequent visits to retail outlets to monitor promotions and merchandising
- Advanced Excel skills
- Responsibility, communication skills, initiative, result-oriented, ability to work independently and in a team, active life stance.
- Fluent oral and written communication.
