Trade Marketing Specialist
KNAUF Insulation – a reliable manufacturer of construction thermal insulation materials in Russia and worldwide.
Responsibilities:
- Development and implementation of a comprehensive trade activities calendar for key TOP DIY clients;
- Development and execution of federal and regional promotional campaigns aimed at sell-in / sell-out;
- Development and management of loyalty programs for target audiences;
- Development of a trade marketing plan and its implementation in conjunction with regional partners;
- Development and updating of POSM in accordance with categorization and representation at points of sale;
- Implementation and control of merchandising standards;
- Organization and execution of events aimed at increasing customer loyalty;
- Analysis and evaluation of the effectiveness of conducted activities (BTL, promotional campaigns, advertising campaigns);
- Analysis of competitor trade marketing activities;
- Control and coordination of contractor actions and internal processes with related departments;
- Budgeting, analytics, and reporting.
Requirements:
- Higher education in marketing, economics, or technical fields;
- Work experience as a trade marketer – from 3 years;
- Proven experience and portfolio (2-3 implemented projects);
- Experience in conducting federal and regional promotional events, experience in developing and managing loyalty programs;
- Knowledge of marketing tools and trade marketing mechanics;
- Experience in evaluating the effectiveness of conducted events;
- Analytical skills, responsibility – results-oriented work;
- Ability to work with numbers;
- Multitasking skills.
Conditions:
- Official salary (base salary + quarterly performance bonus);
- Paid sick leave, paid vacation, voluntary medical insurance (DMS);
- Provision of a corporate laptop, mobile communication, and phone;
- Interesting, ambitious tasks;
- Friendly team, corporate events;
- Work location – Krasnogorsk, Ilinskoye highway, building 25; a 10-minute walk from the MCD Pavshino station; comfortable office.
