IDS Borjomi Georgia is looking for a strategic, hands-on leader to join our team as Head of Trade Marketing (Home and International Markets).

In this role, you will take ownership of our commercial strategy across a major international footprint, directly driving brand visibility and volume growth in key global markets.

Role Overview:

This role is responsible for creating, developing, and implementing the overall Trade Marketing Strategy and integrated plans for the iconic Borjomi brand and local portfolios. The role holds strategic and functional oversight over all export markets, spanning approximately 40 countries globally (including rapid expansion into new markets). You will lead the translation of brand visions into powerful channel and customer activity plans, budget management, drive digital transformation in trade marketing, and functionally develop cluster teams to maximize commercial efficiency.

Job Location: Kazakhstan or Georgia (We are prepared to offer a relocation package to the successful candidate).

Job Responsibilities:

• Leadership in creating, developing, and implementing a Trade Marketing Strategy and integrated TM plan for Borjomi brand and local brands across all sales channels at the Group level (incl. New markets).
• Managing the implementation of Trade Marketing Strategy by markets.
• Creating and implementing Guidelines for TM & Gross Discount budgeting for BP, 3/7/10-years strategic planning.
• Participating in Market Strategic planning process (TM part).
• Planning and managing TM & Gross Discount (TM part) budget at the Group level and managing TM & Gross Discount budget in all markets (including P&L analysis).
• Cooperating closely with Sales and Marketing departments for effective translation of brand plans into channel and customer activity plans.
• Participation in cross-functional project teams.
• Leadership of TM part in NPD business cases: creating TM Deck for new launches, presenting it to markets and collecting & validating TM & Discount budget for NPD Business Cases.