In Borjomi they are looking for a Head of Trade Marketing (Domestic and International Markets), ready for active practical work.

You will be responsible for the company's commercial strategy with broad geographical coverage, directly ensuring the growth of brand awareness and sales volumes in key global markets. If you are a progressive trade marketing professional with a desire to scale brands globally, you will be welcomed to the team.

Areas of responsibility include the development and implementation of a comprehensive trade marketing strategy and integrated plans for the legendary Borjomi brand and local product portfolios. You will provide strategic and functional leadership for activities in all export markets, covering about 40 countries worldwide (including active development of new regions). Your tasks will include transforming brand concepts into effective activity plans by sales channels and customer engagement, budget management, implementing digital technologies in trade marketing, and developing teams in regional clusters to maximize commercial efficiency.

Work location: Kazakhstan or Georgia (relocation package provided to the successful candidate).

Key Responsibilities:

• Leadership of the processes for creating, developing, and implementing the trade marketing strategy and comprehensive plan of trade marketing activities for the Borjomi brand and local brands in all sales channels at the Group level (including new markets).
• Management of the trade marketing strategy implementation in various markets.
• Development and implementation of principles for forming trade marketing budgets and Gross Discounts within the framework of business planning (BP) and long-term strategic planning (3–7–10 year horizon).
• Participation in the strategic planning process for markets (in terms of trade marketing).
• Planning and management of the trade marketing and gross discount budget at the Group level, as well as control of relevant budgets in all markets (including analysis of impact on P&L).
• Close interaction with sales and marketing departments for effective transformation of brand development plans into activity plans by sales channels and specific clients.
• Participation in cross-functional project teams.
• Leadership of the trade marketing component in the preparation of business cases for new product launches (NPD): creation of presentations (TM Deck), their presentation to markets, as well as collection and verification of data on trade marketing budgets and discounts for new products.
• Leadership of the development of sales presentations (Selling Story — part of TM), in-store display standards (In-Store Guidelines), and KPI systems for launching new Borjomi brand products.
• Development, implementation, and updating of Group strategies and standards: strategies and standards for running promotions, strategies and standards for working with sales channels, etc.
• Regular monitoring and evaluation of the effectiveness of all trade marketing activities, as well as control of the implementation of the trade marketing strategy, promotion strategy, and in-store display standards during new product launches.
• Functional leadership and development of trade marketing teams in the GE (Georgia) cluster.
• Identification of new opportunities for brand development based on consumer, shopper, and market situation insights.
• Tracking innovative solutions and searching for new ideas in areas such as shopper behavior, promotion mechanics and tools, trade marketing effectiveness (TMA) methods, trade marketing process digitalization, as well as retailer development trends and their approaches to working with shoppers.
• Making proposals on tools, processes, and ideas for team development, digitalization, and increasing trade marketing efficiency at the Group and local market levels.
• Regular visits to the Group's presence markets: experience sharing, conducting and participating in meetings (together with trade marketing, marketing, and sales teams), as well as monitoring distribution and trade marketing activities.