The Shokoladnitsa coffee house chain is opening a vacancy for a Marketing Director.

Key Responsibilities:

Brand Strategy and Management:

• Development and implementation of the company's marketing strategy for the short and long term.
• Brand positioning in the external market, development and implementation of rebranding, restyling programs, creation of sub-brands and new brand directions (in conjunction with an agency).

Audience Acquisition and Retention (CRM & LSM):

• Development and implementation of a comprehensive CRM strategy: building a customer relationship management system, database segmentation, marketing communication automation, implementation of customer journeys.
• Loyalty program management: development of mechanics, launch and scaling of loyalty programs (points-based, partner, hybrid), performance analysis, customer retention and reactivation.
• LSM strategy implementation: development and implementation of standards and tools for in-store promotion (POS materials, promotional activities, visual merchandising, in-coffee shop activations).
• Organization of a system for studying consumer preferences: conducting research, analyzing feedback, forming operational proposals to increase the network's competitiveness and menu relevance.

Product Strategy Management:

• Development and management of the menu concept in close collaboration with the food and beverage line leader, brand chef, operations department, and procurement department: forming a unified product ideology that aligns with brand positioning and target audience expectations.
• Management of seasonal and event-based menu updates: developing a marketing strategy for launching new products, seasonal offerings, and limited collections (autumn-winter, spring-summer, holiday campaigns, special collaborations).

Digital Marketing and PR:

• Development and implementation of a comprehensive promotion strategy using digital tools (SEO, SEM, SMM, targeted and contextual advertising, email marketing, push notifications) and traditional channels (outdoor advertising, TV, print media).
• Development of the company's communication strategy, including media relations, reputation management, PR activities, and collaborations.