Responsibilities

• Generating and developing ideas for achieving target metrics through segmented mailings and marketing activities
• Launching approved initiatives to achieve target metrics
• Preparing presentation materials for initiative defense and information on current project status
• Preparing and approving a package of legal documents for launching promotional campaigns
• Coordinating the mechanics of the pilot launch and the format for summarizing results with the financial expertise department for subsequent rollout of the proposal to the mass segment
• Defining technical specifications for campaign development, content, and analytics
• Replicating successful initiatives
• Calculating simple financial cases based on prepared data for pilot launches
• Defining technical specifications for summarizing campaign results
• Analyzing campaign results

Requirements

• At least 3 years of experience in organizing and launching marketing campaigns as a project manager, understanding the process from business idea to results defense. You have projects and launches you are proud of.
• Proficient with numbers – A/B testing, segment analysis, mathematical statistics. You understand how to gather the target audience for a campaign and summarize the results.
• You know how to correctly test a business hypothesis considering channel splits and CRM platform technical capabilities.
• Knowledge of the banking product market and marketing mechanics.
• Focus on customer experience, understanding how to simplify and clarify it.
• Experience in writing persuasive texts for marketing communication channels – PUSH, SMS, e-mail, landing pages.
• Knowledge of advertising legislation.
• Experience working with AI tools.

Will be a plus:

• Understanding the technical specifics of CRM systems
• Experience as an analyst

Conditions

• Comfortable modern office near Kutuzovskaya metro station
• Corporate gym and recreation areas
• Sber's unique training system for professional and career development
• Adaptation program and manager support at the start
• Extended voluntary medical insurance and preferential insurance for family members
• Flexible discount on mortgage loans, equal to 1/3 of the Central Bank's key rate
• Free SberPrime+ subscription, discounts on products from partner companies
• Reward for recommending friends to the Sber team
• Corporate pension program