RESPONSIBILITIES:

• Lead client acquisition for unique marine cruises to the Arctic, Antarctic, and North Pole. Manage the marketing funnel from audience attraction to application and sale, identifying conversion growth points.
• Analyze key marketing and commercial metrics, evaluate channel effectiveness, and make data-driven decisions.
• Manage the internal marketing team and external contractors: assign tasks, monitor work quality, and achieve KPIs. Be responsible for implementing the marketing strategy for two brands with different audiences, positioning, and tone of voice.
• Develop client acquisition channels: email, SMM, SEO, PR, partnerships, collaborations.
• Analyze metrics and prepare reports on marketing effectiveness for sales growth.

REQUIREMENTS:

• Minimum 3 years of experience as Head of Marketing or Marketing Director.
• Experience with high-ticket products and a narrow target audience.
• Proven track record of successful marketing cases with measurable results.
• English language proficiency from C1 (Advanced) level.
• Experience working in a foreign market will be an advantage.

COMPANY:

• Polar Travel Club – one of the leaders in expedition cruises to polar regions among tour operators.
• In the market since 1999, over 27 years in polar regions.
• Member of leading international industry associations (International Association of Antarctica Tour Operators IAATO) and in the Arctic (Association of Arctic Expedition Cruise Operators AECO).
• The only operator in the world offering cruises to the North Pole aboard the nuclear icebreaker "50 Let Pobedy" (50 Years of Victory).

INCOME:

• 350,000 ₽ – BASE SALARY, monthly, net, during the probation period.
• The base salary amount after the probation period is discussed after the interview with the supervisor.

CONDITIONS:

• Office-based work at: Moscow, Malyy Karetnny Lane, building 10. 5 min walk from "Tsvetnoy Bulvar" metro station or 10 min from "Trubnaya" metro station.
• Schedule: 5/2 Mon-Fri.
• Working hours: 10:00 - 19:00.
• Paid vacation – 28 calendar days per year.
• Paid sick leave.
• Employment according to Labor Contract from the first day of work.
• Annual salary indexation.
• Annual bonuses based on company performance.

ADVANTAGES:

• Strong team — no need to build marketing from scratch. The team already includes a designer, content manager, digital marketer, SMM specialist, videographer, PR specialist, copywriter, and marketer. The company also works with proven SEO and digital agencies.
• Product that is easy to promote — unique expedition cruises to the Arctic, Antarctic, and North Pole, and a large in-house database of high-quality photo, video, and text content.
• Stable business with a solvent audience — the company has been operating in the market for over 27 years and offers a product in the high-price segment.
• Ready audience for growth — over 200,000 social media followers and accumulated statistics that allow for quick identification of effective tools and growth points.
• Smooth transition into the role — the current Head of Department will introduce you to the team, hand over current tasks, and help you quickly immerse yourself in the processes.
• International scale — work simultaneously with Russian and foreign markets, international colleagues, and contractors.
• Direct impact on the business — marketing here is measured not by the number of publications, but by the quality of leads, conversion, and sales. The Head of Marketing directly participates in strategic discussions with the General Director and the company founder.

IMPORTANT: In your cover letter, please include the code words: "Клуб Полярных Путешествий".