We are a dynamically developing company specializing in the production and sale of stylish footwear, accessories, and clothing under the well-known brands VITACCI and BASCONI. Our products combine quality, modern design, and affordable prices, allowing us to successfully compete in the fashion market.
We are looking for a team leader who will combine two key roles: a strong brand manager (guardian of brand DNA, visuals, and concepts) and a commercial marketer (driver of traffic, analytics, and sales). You will manage the promotion of 3 brands: VITACCI, BASCONI, and BASCONI HOME.
What you will be doing:
1. Strategy and Brand
- Develop an annual marketing strategy considering strict fashion seasonality (spring-summer, autumn-winter, sales, holidays).
- Defend seasonal visual concepts for new collections and capsules to management.
- Control the unified style (brand identity) at all touchpoints: from the sign in a retail store and a marketplace listing to packaging and influencer advertising.
2. Analytics, Promotions, and Sales
- Monitor key marketing performance metrics (ROAS, CPL, CPA, conversions, average check, LTV) by the team and contractors.
- Monitor sales by category: promptly identify drops (e.g., in shoes or bags) and quickly launch promotional activities to address them.
- Conduct post-analysis of seasonal campaigns: digitize results and form clear recommendations for the next similar season.
3. Visual Strategy and Brand Identity
- Develop and maintain the brand's visual identity: brand book, style guidelines, typography, color, composition.
- Create mood boards, references, and Art Direction briefs for all visual materials.
- Ensure all creative materials comply with the brand book and seasonal concept – from social media to outdoor advertising.
- Develop AI tools in content: generation, automation, production speed.
- Formulate a strategy for working with bloggers and brand ambassadors, influencer marketing.
4. Photoshoots and Production
- Initiate, plan, and control fashion photo and video shoots: catalog, lookbook, campaign, product, lifestyle (own production).
5. Team and Processes
- Lead an in-house team (5+ people): distribute tasks, set KPI/OKR, conduct reviews, and develop employees.
- Standardize processes: implement clear technical specification templates, briefs, and creative approval regulations.
- Onboard new employees: smoothly adapt staff and transfer accumulated experience to them.
What we expect from the candidate:
Experience:
- 5+ years in marketing, with at least 1-2 years in a Head of Department or Deputy position (Head of Marketing / Brand Manager).
- Mandatory experience in Fashion Retail / E-commerce (experience in the "shoes and accessories" segment is a huge plus).
- Successful case studies of large-scale seasonal collection launches and new product launches (Product Launch).
- Experience managing a team of 5+ people and external agencies.
Knowledge and Skills:
- Deep understanding of the fashion market: seasonality laws, trends, consumer behavior.
- Understanding of digital tools (Yandex.Direct, VK, Telegram Ads) and the specifics of promotion on marketplaces (WB, Ozon, Lamoda).
- Experience with analytics systems (Google Analytics, Yandex.Metrika) at the level of monitoring team KPIs.
- High level of "visual literacy", impeccable taste and style – you must evaluate creative not only by numbers but also by aesthetics.
What we offer:
- Ambitious tasks, a strong team, and real influence on the product and brand DNA.
- Competitive salary: stable base pay + transparent KPIs for plan fulfillment.
- Work schedule Mon.-Fri. from 09:00 to 18:00.
- Comfortable office in the business center "Sinitsa Plaza", metro stations Aviamotornaya or Lefortovo (10-13 minutes walk), MCD railway station Sortirovochnaya (5 min walk), developed infrastructure (cafes, rest areas).
- Work in a dynamically developing company in the Fashion sector.
- Friendly, creative team and energetic work atmosphere.
- Professional and career growth.
- Corporate discounts on company products up to 40% and sales.
«VITACCI&BASCONI» — join the team of professionals and touch the world of fashion and beauty!
Key Skills
Brand promotion / Handling large amounts of information / E-Commerce / Strategic thinking / Marketing strategy / Trade marketing
