Head of Growth at Foxford Online School

Foxford Online School is seeking a Head of Growth to focus and build the product team's work for the implementation of a Product-Led Growth strategy. We need a senior product leader from the mass B2C market with proven growth case studies.

What you'll be doing:

You will lead the Growth product team. The main goal is to implement the Product-Led Growth strategy.

Responsibilities:

• Build a pipeline for continuous hypothesis generation and testing. The key task is to radically increase the speed of testing product hypotheses/experiments and reduce Time-to-Market;
• Develop a justified, data-driven user routing system: when the product sells itself, and when the user is seamlessly handed over to the sales department with all the necessary context;
• Build a unified purchase and payment flow, so that acquiring products is as simple as possible and does not require sales department assistance;
• Implement and develop mechanics that ensure high user activation, registration, and engagement metrics before purchase;
• Develop product mechanics that implement organic PLG growth loops (including an updated referral system).

Candidate expectations:

• Managed products or teams where growth was a key responsibility;
• Have successful growth case studies in a mass, highly competitive market and can explain them in numbers;
• Have experience boosting growth through PLG mechanics (freemium, referral systems, and others);
• Can quickly break down growth into drivers, limitations, and areas for effort;
• Know how to choose a focus and defend it to stakeholders;
• Have experience in accelerated development and/or testing of product hypotheses without development;
• Know how to manage a team: set the bar, help focus, grow strong product managers, and synchronize product, analytics, design, marketing, and sales;
• Are accustomed to being responsible for results in product and business metrics.

What will be considered success:

Within 3 months:

• Conduct an audit of the PLG strategy, create and prioritize a backlog of growth initiatives to grow key product metrics;
• Ensure the first releases show results in metrics;
• Ensure an increase in the speed of the hypothesis → MVP → experiment → scaling/rejection cycle.

Within 6 months:

• The PLG loop provides a measurable contribution to the growth of the paying user base;
• Self-replicating growth loops have been implemented;
• Significantly increased release speed/reduced Time-to-Market.

Conditions:

• Opportunity to influence the strategy of one of the largest EdTech products in Russia;
• Strong team and dynamic environment, many strategic tasks and challenges;
• Products and work on them are a real contribution to children's education;
• There is an opportunity to directly influence and improve the product;
• Choose your preferred work format – full remote (within Russia) or working from a great office near Tulskaya metro station (Moscow) are both okay;
• Official employment (legal salary, vacation);
• Market-based salary + annual review based on performance review results;
• Agile work, adequate planning, and clear goals;
• Flexible start of the day: the result is key;
• Equipment provided – Macbook or Windows, your choice;
• Health care: voluntary medical insurance with dentistry, corporate psychologist, compensation for sick leave, online training. And if you get sick – we'll send you a vitamin box;
• Development: learning foreign languages through corporate courses, discounts on Foxford products, access to an online library, and compensation for external training;
• Accredited as an IT company.

Hiring Process:

• Interview with a recruiter;
• Test assignment;
• Interview with the future manager;
• Final interview with the head of the department;
• Offer.